I know you side-eyed it a little when you saw that revision policy because you're thinking, 'There's no way she really means a complete overhaul.'
But when I say revisions, i do mean revisions.
I'm being fully serious when I say that if you want a complete overhaul of the copy, it’s an option available to you. I’d be an impossibly good copywriter if i said every single one of my clients loved every single page that they’ve put out. 
But no. There has been one case where i was submitting an 8 page website to a client. They loved every single page. Except one.
A sales page for one of their coaching programs.

What did i do? I just rewrote it from scratch.

Now, why do i offer the ‘overhaul is okay’ policy?
Because i want you to be proud of your website. I want to feel proud of the work that we create together. If you’re not happy, i’m not happy - plain and simple.

There's two parts to this question.
Firstly, there's a lot of steps that we go through together before your copy even sees the light of day. In each step, we're essentially verifying if your vision and my strategy are on the same page.
If it's not, well, we rectify it then and there.

Secondly, you'll notice that there is a multi-step drafting process in the deliverables - and it is there for that exact reason. To make sure that the website copy is going accordingly to plan, with possibility for revision. 

As a business owner myself, I understand what cash flow can be like so here's what i can do for you. I can offer payment plans so that the burden can be spread across a few months. 

For ongoing projects, you have two weeks after submission of the final draft for any last minute edits. For previous website copy clients, I offer a website refresh package at a lower price.

While I can't guarantee this for everyone, in most cases - in the event you've already worked with a brand strategist - I'm happy to adjust the deliverables and price accordingly. Of course, this will be decided prior to onboarding, depending on the quality of work.

I don't begin writing your copy without strategy. Why?

Because how else will we figure out a positioning that makes you different from anyone else offering the same service as you. 

If we can't figure out what makes you and your offer different, how will that translate into increased conversions and sales?

See, people don't choose to work with you because of the service you provide.

They choose to work with 'you'.

And I'm here to develop your unique brand story and narrative to highlight that - which we'll derive in our 1:1 Signature Narrative Workshop (included as part of your website copy package). I promise you, you'll see why, immediately after we conclude our workshop.

It's kind of why I insist on having the strategy workshop as a deliverable - it allows me to do a deep-dive in your business. 
In the very rare possibility that I cannot understand it (this is where I’ll put in some of my own extra time), I’ll ask you to conduct your service for me - you'll pretend I’m a client.

I’ve done this many times and it allows me to understand what your target audience is looking for. Additionally, the deliverables also involve extensive competitor and market research on my part. 

I completely understand. Back in 2023, I made the decision to outsource parts of my business and content to other people - and I hated the process.

But I also know that to grow means I have to bring in other people. People better than me at some parts of the business because the time I have - is time i want to use for the parts i'm actually good at.

I promise you - you're in good hands. 

I will share an email template for you to schedule the calls.

If you're not comfortable with me interviewing your previous clients, I can prepare and share a survey that can be filled anonymously.

What is important to the process is that you aren't directly involved. Otherwise the responses won't be authentic -which is what your website copy is all about.  

If you’re asking if i’m willing to be your longterm partner?

Yes, you are my favourite kind of client. Once your website goes live and you start getting more leads and income, chances are you’ll want a sales page or a lead magnet or email and launch copy to be written.

You can bet I'm going to be at your side as your copywriting partner.

Yes. If it interests you, I can add extra web pages, design wireframes and/or a brand strategy deck at an additional price.

We can customize this project according to your needs.

6-12 weeks - however, it could go up or down depending on my schedule and your specific website project. I do offer fast track pricing to get it to you in 4 weeks.