Website Copy that spotlights your messaging, leaves an impression on your audience, and converts your dream clients.
WHAT'S UP FOR GRABS
If you’ve ever thought,
“I know I’m good at what I do, I just don’t know how to put it into words people will care about”,
it’s time for a website narrative that steps into the spotlight and wins over your dream clients.
Which is what happens when you focus on selling, than on your overall narrative.
Or when you choose to watch a friend’s recommendation.
The last film you watched in theatres.
Think about the last trailer that stopped you in your tracks.
Studios aren’t putting out movie trailers that screams,
“Watch this movie. It’s really good.”
No! They’re putting out posters, sneak previews, cast interviews, and inviting you into the film's universe.
So, how about inviting your dream clients on a journey with the words on your website?
One where they feel seen, understood, and confident about investing in your services.
Who is this for?
This is for the creative service providers who...
Struggle to put the value of your work into words.
Know your offer is good—but your copy doesn’t prove it.
Want website copy that deeply resonates with your audience and sells.
which is why we begin with a
Brand Narrative
Workshop
to make sure your messaging+positioning is dialed in before we write a single word of copy for your website.
where do i sign up?
What happens in the narrative workshop?
When an agency creates brand strategy for a multi-million dollar company,
they start with a strategy workshop.
This is yours.
The reason I created it is so that you don’t have to stare at a blank questionnaire.
Too many brilliant business owners struggle to talk about what they do. They know they’re great at what they do, but when it comes to putting it into words? They freeze.
That’s why I created the Brand Narrative workshop.
Instead of having you fill out a lengthy questionnaire, we talk it out.
We’ll dig deep, uncover your brand voice, and create messaging that instantly clicks with your dream clients.
This workshop isn’t an “extra step.”
It’s how we get your website copy to sound like YOU while also being clear, strategic, and built to convert.
We talk, strategize, and dig deep into your differentiators and what makes you stand out.
BOOK ME IN
it’s a strategy session that gives you clarity for ALL your messaging (emails, socials, and beyond).
More than just copywriting—
we uncover the words that make your offer a no-brainer.
No more “What do I even say?” moments
Walk away with 5-pages of conversion-focus copy that begins with a 1:1 Brand Narrative Workshop.
Reserve my spot
Background questionnaire
1:1 Narrative Workshop (3-6 hrs)
Up to 3 client interviews
60-MIN
REVIEW CALL
5 pages of website copy
"I had previously tried to work on my own website copy and just could never convey the value of my service.
It's easy to breeze through a questionnaire. But the workshop a critical part of the process. Letting me ramble about different things led to a lot of the learnings.
Going through it truly helped me identify what separated me from my competition.
She learned much of the nuance of my industry and captured the exact messaging I would have wanted for my site, I just didn't know what that looked like.
Seriously, just find a way to work with Maria."
STEPHEN MOLITARIS, PPC CONSULTANT
"I wasn't getting inquiries and the messaging was off."
My website copy was a bit of a shambles — some DIY, some from a copywriter — and was lacking a services page that made it difficult for someone to understand what they could get help with.
Now that I've gotten it, I'm so f*cking confident and excited to get it live. I actually keep referring back to it for my marketing off my website. I just KNOW my ICA is going to see themselves in it and love the idea of working with me
Maria is a hugely talented copywriter and pours her heart and soul into the work she does for you. The level of detail I’ve got from her and the effort that she’s gone to with my copy is more than worth the investment. Get yourself booked in immediately! "
HARRIET EVANS, SYSTEMS STRATEGIST
“Maria transformed my business with copy and positioning that immediately boosted my bookings and brand perception.”
She distilled my views, offer, and identity into a clear strategy, making content creation seamless and sustainable.
She delivered excellent and engaging copy for my website, helping me figure out positioning and content at a critical point in my business. Maria’s transparency, reliability, and impact made her my first ongoing investment—three projects and counting!"
ricardo, career coach
"If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."
She created the website copy and product descriptions for the brand, showing creativity and a great collaborative process that I really appreciated. She brings quality research and preparation to her work.
If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."
SHRIYA, ceo — GOOD ON DIGITAL
STEP IN FOR CONVERSIONS
That’s not all. You’ll also get:
2 Rounds of Revisions
Wireframe Copy delivered via Google Doc
You deserve the spotlight and your website sets the stage.
Let's talk plot.
Week 1: Pre-production
Before we even start with the copy, we’ve got to make sure your messaging actually works.
That’s why we kick things off with the Brand Narrative Workshop—a deep dive into your positioning, brand voice, and offer messaging.
Spoiler alert: This is secretly my clients’ favourite part of the entire process.
Weeks 2-4: Production
I only write for one client at a time to ensure every project gets the attention it deserves.
Your website copy is the one thing I’ll obsess over, even outside of working hours - I’ve had to put a pause in the middle of a movie just because a new piece of headline copy came to mind.
Spoiler alert: While I’ll hide away for a week (or four), you’ll get a weekly email that keeps you updated with snippets of your copy!
Week 4: Release Day
We’re entering the final arc here, with any tweaks and edits coming into the picture after our live review call, and completed within 2 weeks.
Goodbyes are a lil’ sad but at least, we’re sending you off with a marketing asset that wins you clients and new projects in the upcoming years.
Spoiler alert: You'll also get support once your designer finishes off their side of the work, so that your copy looks as good as your design.
Yet another unconverted lead?
Copy that doesn’t connect with interested leads.
That sounds like something chat would write?
See, people don't choose to work with you because of the service you provide. They choose to work with 'you'.
And I’m here to help you become the go-to business.
Through the 1:1 workshop, we’ll emerge with a narrative that sells your story and positions your offer as the obvious choice.
WRITE A STORY THAT GETS ME SALES
MEET THE DIRECTOR
My obsession with stories began when I was a 8-month old kid who refused to sleep and would instead, stay up with her 20-year old uncle, watching movies into the night.
Perhaps it’s why I was a daydreamer growing up. But I never thought that childhood habit would lead me to a life where I’d get to write brand stories for a living.
I’d hoped to go into movie marketing — my first ever internship was with Paramount Pictures. A love for movies and stories inspired me with this offer.
After getting a degree in marketing and while doing an M.A in Media Communications, I started my work with words in 2018.
I go hard on the research. I’m talking exploring the mysterious jungles of reddit, the hidden groups of facebook - all the collectives your ideal clients hang out in.
Even if it’s as niche as that film you love that nobody’s heard about.
Back in my first year of getting paid to write, I was getting paid to write about the most niche topics and I loved every bit of the research and strategy process.
It excites me even more to do that now for your business.
To write your website and help you sell more.
Like every movie in the world, there is an audience out there looking for you. I’m here to help you connect with them through words that directly speak to them..
make me a star
No two websites are the same. Because the person behind each business is different.
My job is to capture that narrative and put it down in 26 letters—and a few other characters, but who’s really counting?
While every story looks different, the process is similar with each project.
We get to dive into the nitty-gritties of your business and perspective to understand what makes your offer unique and how we will position your business and offers in the market.
Using insights from our workshop, I’ll create a brand narrative that highlights your magic and positions you as the no-brainer choice. Strategy comes before copy, after all.
Your new website copy will be compelling and conversion—optimized to win over dream clients and leave them saying, “I need to work with this person.”
I’ll work with you to fine-tune the copy so it feels 100% aligned with your voice and vision.
You'll get sent an email every Thursday, letting you know what part of the project I'm at.
So that you knowwww what’s up with your website copy.
that sounds like my kinda script
Clients hail the workshop as a gamechanger for their business.
Imagine knowing exactly what to say when you show up online.
Sure, the workshop helps me write better website copy for you — but you’ll be able to take everything you learn about yourself in this workshop and let it shine through all your other content marketing efforts.
The workshop adapts to your responses and services, even when you get stuck, and is a process my website copy clients love.
Together in this workshop, we'll:
It's also one of the reasons revision requests for copy are rare. Because we'll get it right when we lay the foundation of your narrative.
step into the spotlight
It’s shaped by your why, the clients you’ve worked with and the very reasons you’ve put so much blood, sweat and tears into the business.
By digging deep, we get to figure out the narrative that’s shaped your business and communicate it with everyone who comes across your website.
My process will make you get out of your head and confidently go, “Wait, yessss…THIS is why I’m amazing at the work I do and why you should work with me.”
For you to be able to confidently own your narrative and bring to life exactly why clients will love working with you.
I'm ready for my moment