done-for-you website copy THAT NAILS YOUR NARRATIVE

WEBSITE COPYWRITING SERVICE WITH BRAND NARRATIVE WORKSHOP

Turn your Website Copy from Background Extra to Leading Role

If your work is winning you rave reviews,

Website Copy that spotlights your messaging, leaves an impression on your audience, and converts your dream clients.

WHAT'S UP FOR GRABS

before

Her copy was patchwork—part DIY, part a previous copywriter—and she didn't even have a services page.

"My website copy was a bit of a shambles... I wasn't getting enquiries and I was also lacking a services page making it difficult for someone to understand what they could get help with."

She was leaving OBM work behind to go all-in on systems and client experience. She just needed to ensure her website copy helped her put her best foot forward. 

get yourself booked

Before a word got written, I went deep into her competitors, brand voice, business values, language picked from 1:1 calls with her past clients.

Rather than leaving her to react to drafts in a vacuum, revisions happened out loud — on calls and in Looms, so she could talk through her instinct to overthink instead of getting stuck in it.

"I really loved the live calls and loom videos you sent through... being able to talk it out or hear your perspective and for you to push back on some of my ideas fairly was really appreciated."

PROCESS

Her website does the convincing before a lead's even booked a call. It's given her something concrete to point to on every one that follows.

"When it comes to systems, people get a bit confused about what I actually help with, because systems is huge.
It's nice to send people to a services page and have them clearly see how they can start working with me, rather than me not knowing exactly what they want. They can work through it and figure out what they need, and it's quite clear."

results

"I love my website. I love all the words on it. And I love being able to share it and refer to it. 

Maria has a really detail-orientated brain. The words that she came up with are so different to what I'd ever create myself.
She's a hugely talented copywriter, very knowledgeable, incredibly dedicated and pours her heart and soul into the work she does for you. l liked that she was happy to explain things to me. 

The end result that she came up with was brilliant."

WORDS

 Now she can't stop pointing people to it.

She used to cringe every time she sent someone her URL.

Harriet Evans runs HEO HQ, a client experience and systems strategy business helping creatives escape admin overwhelm.

I wrote her full site copy — home, about, services, 404, contact, other add-ons— plus three case studies, ahead of her rebrand that was cementing her transition and leaving behind VA and OBM work.

If you’ve ever thought,

“I know I’m good at what I do, I just don’t know how to put it into words people will care about”,

it’s time for a website narrative that steps into the spotlight and wins over your dream clients. 

No one likes being sold to.

Even cult-like movie franchises lose charm when they trade storytelling for star power and explosions.

Period.

Which is what happens when you focus on selling, than on your overall narrative. 

So, how about inviting your dream clients on a journey with the words on your website?

One where they feel seen, understood, and confident about investing in your services. 

Who is this for?

This is for the creative service providers who...

Rotating Image

Struggle to put the value of your work into words.

Know your offer is good—but your website doesn’t do a good job of selling it.

Want website copy that deeply resonates with your audience and sells.

which is why we begin with a

Brand Narrative

Workshop

to make sure your messaging+positioning is dialed in before we write a single word of copy for your website.

where do i sign up?

What happens in the narrative workshop?

When an agency creates brand strategy for a multi-million dollar company,

they start with a strategy workshop.

This is yours.

The reason I created it is so that you don’t have to stare at a blank questionnaire.

Too many brilliant business owners struggle to talk about what they do. They know they’re great at what they do, but when it comes to putting it into words? They freeze.

That’s why I created the Brand Narrative workshop.

Instead of having you fill out a lengthy questionnaire, we talk it out. 

We’ll dig deep, uncover your brand voice, and create messaging that instantly clicks with your dream clients.

This workshop isn’t an “extra step.” 

It’s how we get your website copy to sound like YOU while also being clear, strategic, and built to convert.

We talk, strategize, and dig deep into your differentiators and what makes you stand out.

BOOK ME IN

it’s a strategy session that gives you clarity for ALL your messaging (emails, socials, and beyond).

More than just copywriting—

we uncover the words that make your offer a no-brainer.

No more “What do I even say?” moments

before

With the kind of clients his PPC agency was targeting, he knew it couldn't be something that was looked "put-together".

"I like tried to put something together before , but it was (a website() I would have never wanted to send somebody to."

it wasn't that he didn't have the words. He just didn't have the right kind — that conveyed the value of his services and how good he was.  

get copy like stephen

Because he didn't have the right words, we got to find them together by nailing his positioning, ideal customer, offer messaging in a 1:1 workshop. 

"It's easy to breeze through a questionnaire. But the workshop a critical part of the process. Letting me ramble about different things led to a lot of the learnings.

Going through it truly helped me identify what separated me from my competition."

PROCESS

"I'm proud of the website. It reflects my service and the value that I'm bringing to clients better than anything else

Maria knows how to get the most out of her client, to be able to give them the most in return. 

She learned much of the nuance of my industry and captured the exact messaging I would have wanted for my site, I just didn't know what that looked like."

results

"Working with Maria has to be the standard for me. 

The way she does it is custom-fit, like she knows how to get the most out of her clients to deliver the best product.

Plus, she’s really flexible and adaptable. Couldn’t be easier. 

Seriously, just find a way to work with Maria."

WORDS

This PPC agency owner mentions that the workshop was a critical part of the process.

Stephen Molitaris of Molitaris Consulting runs a Paid Search agency that runs the accounts of clients spending six and seven figure in ad spend. 
I wrote his full site copy — home, about, services, 404, contact, other add-ons— plus three case studies, ahead of his website launch, based on our work together in his 1:1 workshop. 

Lights, copy, action!

Copywriting-only

You’ve done the brand work. You know your story.
Now let’s script the website that sells it.

$3,750

2-3 weeks

book me in
If you've worked with a brand strategist already and tested your offers?  The next step is conversion copy through:

  • Personalized, in-depth questionnaire:
  • Kickoff Call (45 mins):  We’ll go over your questionnaire, map out the big picture, and get aligned on the tone + vision for your website.
  • Basic SEO optimization (keywords, meta data)
  • 5+ pages of website copy: your core home, about, work with us + add-on pages like 404, contact, blog, portfolio.
  • 45-min live review + 1 rounds of revisions.
  • One round of email/loom support, available to your designer anytime in the following 6 months.

1:1 Strategy+Copywriting

Webiste copy that's builds off buyer-backed messaging and deep strategy work.

$6,750

4-8 weeks

get in the spotlight
If your brand is going through an evolution and you need to figure out your positioning, offers, audience, and messaging? This is perfect.

  • Short, background questionnaire
  • 1:1 Brand Narrative Workshop (3-6 hours): to nail your messaging and positioning narrative 
  • 2-5 page messaging doc.
  • Basic SEO optimization (keywords, meta data)
  • 3 client or audience research interviews.
  • 5+ pages of website copy: your core home, about, work with us + add-on pages like 404, contact, blog, portfolio.
  • 60-min live review + 2 rounds of revisions.
  • One round of email/loom support, available to your designer anytime in 6 months.

payment plans available

payment plans available

Project Start Dates Available: November  (1), December (0), January (1)

"I had previously tried to work on my own website copy and just could never convey the value of my service.

It's easy to breeze through a questionnaire. But the workshop a critical part of the process. Letting me ramble about different things led to a lot of the learnings.

Going through it truly helped me identify what separated me from my competition.

She learned much of the nuance of my industry and captured the exact messaging I would have wanted for my site, I just didn't know what that looked like.

Seriously, just find a way to work with Maria."

STEPHEN MOLITARIS, PPC CONSULTANT

Read his mini-case study

"I wasn't getting inquiries and the messaging was off."

My website copy was a bit of a shambles — some DIY, some from a copywriter — and was lacking a services page that made it difficult for someone to understand what they could get help with. 

Now that I've gotten it, I'm so f*cking confident and excited to get it live. I actually keep referring back to it for my marketing off my website. I just KNOW my ICA is going to see themselves in it and love the idea of working with me

Maria is a hugely talented copywriter and pours her heart and soul into the work she does for you. The level of detail I’ve got from her and the effort that she’s gone to with my copy is more than worth the investment. Get yourself booked in immediately! "

HARRIET EVANS, SYSTEMS STRATEGIST

Read her mini-case study

"I have no doubt that this is the best investment I could make for my business. Maria has been the longest and most trusted partner I’ve ever had!

Working with Maria isn't just about copy—the whole process of defining it refines and clarifies your entire strategy, offers, and target audience. 

The copy on my website has been a decisive factor for my clients to choose to work with me. When they come to a sales call, they are already so prompt and informed!

 Whenever I need to work with her, it's an absolute no-brainer.

ricardo, BUSINESS CO-PILOT FOR SOLOPRENEURS

View his video testimonial

"If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."

She created the website copy and product descriptions for the brand, showing creativity and a great collaborative process that I really appreciated. She brings quality research and preparation to her work.

If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."

SHRIYA, ceo — GOOD ON DIGITAL 

STEP IN FOR CONVERSIONS

That’s not all. You’ll also get:

2 Rounds of Revisions

Wireframe Copy delivered via Google Doc

You deserve the spotlight and your website sets the stage. 

Let's talk plot.

going behind-the-scenes

lights

Week 1-2 : Pre-production

Nobody puts messaging in the corner.

  • Pre-workshop Questionnaire
  • 1:1 Brand Narrative Workshop (3-6 hours across 2-3 days)
  • Up to 3 Client Interviews

Before we even start with the copy, we’ve got to make sure your messaging actually works.

That’s why we kick things off with the Brand Narrative Workshop—a deep dive into your positioning, brand voice, and offer messaging.

Spoiler alert: This is secretly my clients’ favourite part of the entire process. 

copy

Weeks 2-4: Production

A starring role in my schedule.

I only write for one client at a time to ensure every project gets the attention it deserves.

Your website copy is the one thing I’ll obsess over, even outside of working hours - I’ve had to put a pause in the middle of a movie just because a new piece of headline copy came to mind. 

Spoiler alert: While I’ll hide away for a week (or four), you’ll get a weekly email that keeps you updated with snippets of your copy! 

  • Up to 5 pages of Wireframe Copy delivered via Google Doc

action

Week 5-6: Release Day

Your website copy steals the show.

We’re entering the final arc here, with any tweaks and edits coming into the picture after our live review call, and completed within 2 weeks.

Goodbyes are a lil’ sad but at least, we’re sending you off with a marketing asset that wins you clients and new projects in the upcoming years. 

Spoiler alert: You'll also get support once your designer finishes off their side of the work, so that your copy looks as good as your design. 

  • 60-minute Review call
  • 2 Rounds of Revisions

MEET THE DIRECTOR ✺ MEET THE DIRECTOR ✺ MEET THE DIRECTOR ✺ MEET THE DIRECTOR ✺ MEET THE DIRECTOR ✺

MEET THE DIRECTOR

“I’m just a girl, standing in front of a business owner...asking to write their website.”

My obsession with stories began when I was a 8-month old kid who refused to sleep and would instead, stay up with her 20-year old uncle, watching movies into the night.

Perhaps it’s why I was a daydreamer growing up. But I never thought that childhood habit would lead me to a life where I’d get to write brand stories for a living.

I’d hoped to go into movie marketing — my first ever internship was with Paramount Pictures. A love for movies and stories inspired me with this offer.  

After getting a degree in marketing and while doing an M.A in Media Communications, I started my work with words in 2018.

I’m obsessed with helping business owners uncover their narrative and positioning them as go-to experts through the website copy.

Does the Brand Narrative Workshop take place in a group setting? +
No, it's just going to be me and you.
How many clients will you be taking on? +
I only work on one 'Lights, Copy, Action' client at a time.
How do the client interviews work? +
I will share an email template for you to schedule the calls. The calls typically run 20-45 minutes.

I’ll conduct up to 3 interviews with previous clients or ‘ideal clients’ to align your messaging with what your audience truly wants.

If you're not comfortable with me interviewing your previous clients, I can prepare and share a survey that can be filled anonymously.
What is important to the process is that you aren't directly involved. Otherwise the responses won't be authentic -which is what your website copy is all about.
What if I've already worked with a positioning expert/brand strategist? Do I still need the narrative workshop? +
Absolutely! This isn’t about reinventing your story—it’s about making sure it translates into clear, compelling messaging that converts. Even clients who’ve been in business for years find that this process uncovers hidden gold they hadn’t put into words before.
But if you've worked with a positioning expert/brand strategist already, I'll offer you a differently priced offer with a shortened version of the workshop on the discovery call. The pricing details are already mentioned on this page.
What happens in the Brand Narrative Workshop? +
The 1:1 Brand Narrative Workshop runs 3-6 hours (depending on how many offers you have) and is spread across 2-3 days.
This workshop is essentially a hands-on strategy session – me posing the questions, you figuring out the answer. We're going beyond a basic questionnaire here to lay the foundation of your messaging, positioning, and narrative.

And when you get stuck? I adapt the questions to get the best out of you.
Clients love this process and will ramble (something I welcome) and it's a good thing too, because the best bits for your messaging and narrative emerge in the last stages of the workshop.
This workshop allows us to:
1. Dig deep into the heart of your brand—your niche, your clients, and your “why.”
2. Defines what makes your brand irresistible (your unique value proposition).
3. Understand what your ideal client is looking for – so that they feel seen when they land on your brand.
4. Craft messaging that anchors your brand voice everywhere.
5. Create a clear, strategic narrative for your website copy so that visitors don’t just browse – they book.

It's because we nail all of the above that your website copy represents the best version of your business – a business your next client would love to work with.
Will you present a strategy doc based on our workshop? +
While I do offer this, I realized a lot of my clients don’t end up revisiting these docs.
I love creating these and so, it’s something we can definitely discuss on the discovery call. With your narrative doc, you’d get I used to provide a full Offer-Positioning & Content Strategy Document after our workshop.
But here’s the thing—many clients didn’t end up revisiting it. Instead, they preferred to focus on the website copy itself.
That said, I love creating these and still offer them as an add-on for $2400 if you’d like a tangible document to refer back to.

If you choose to add on a strategy document, here’s what you’ll get:
1. Your Brand Positioning & Unique Value Proposition → What makes you stand out in your space.
2. Messaging Framework & Core Selling Points → So your messaging stays consistent across platforms.
3. Customer Buying Journey → The exact steps your dream clients take before deciding to work with you.
4. Brand Personality & Voice Guidelines → So your content and website copy always sound like you.
5. Content Strategy & Posting Framework → A roadmap for showing up online with authority and consistency, based off your narrative.
6. Platform Recommendations → Where to focus your efforts for the best ROI
This document is a living, breathing reference you can come back to when writing social media posts, emails, or even pitching your offer.
What happens in the live review call? +
After you receive your website copy, we’ll walk through the deliverables together, clarify any questions you might have and work through any changes that need to be made.
Questions are encouraged, and more than welcome.
What is the full extent of your revision policy? +
If you're not happy, I'm not happy. Plain and simple. One of the reasons I do the workshop in the first place is to ensure we're on the same page when it comes to your messaging, positioning, and narrative.

You have access to two revision requests which means, if you'd like me to rewrite from scratch, I'll do it (both times). That's how confident I am in this process.
Do you offer payment plans? +
As a business owner myself, I understand what cash flow can be like so here's what I can do for you.
Schedule your project in my calendar with a 30% deposit and pay the remaining two installments upon receiving the questionnaire and delivery of the workshop. Other payment options can be discussed!
Do you offer website design as an add-on? +
I only provide copy. If you don't have a website designer in mind, I can refer you to one through my network of incredible designers.
Revision support can include communication with your designer for a week (something we’ll discuss before our project ends).
Can you get my website copy to me faster? +
The website copy process will take approximately 4 weeks - however, it could go up or down depending on my schedule and your specific website project and offer. I do offer fast track pricing to get it to you in 2 weeks.
Are sales pages included? +
It depends on the type of sales pages. For longer sales pages, they can be added at a discounted rate to the project - something we can discuss on your discovery call.
What is the investment for this service? +
I'm someone who believes in transparency - I want you to know everything you'll get, before you even decide to book a call. Website copy is a critical investment for your business, and that’s why I ensure it delivers an incredible ROI.
You can find my pricing and a detailed breakdown of deliverables right here on this webpage.
If you missed it, the cost is between $3.75k-$6.5k depending on whether you opt for the brand narrative strategy workshop. You can split it into as many payments as you want as long as payment is done prior to delivery of your draft.
I'm usually booked out a couple of months, of if you're lucky, a few weeks in advance, I recommend inquiring now.

Frequently Asked Questions

Extra!

Extra!

How do I ensure your website copy merits a standing ovation?

No two websites are the same. Because the person behind each business is different.

My job is to capture that narrative and put it down in 26 letters—and a few other characters, but who’s really counting?

While every story looks different, the process is similar with each project.

Uncover the story

We get to dive into the nitty-gritties of your business and perspective to understand what makes your offer unique and how we will position your business and offers in the market.

Crafting a strategic narrative

Using insights from our workshop, I’ll create a brand narrative that highlights your magic and positions you as the no-brainer choice. Strategy comes before copy, after all. 

Drafting the story

Your new website copy will be compelling and conversion—optimized to win over dream clients and leave them saying, “I need to work with this person.”

Feedback & Refinement

I’ll work with you to fine-tune the copy so it feels 100% aligned with your voice and vision.

Weekly updates

You'll get sent an email every Thursday, letting you know what part of the project I'm at.
So that you knowwww what’s up with your website copy.

I kinda obsess over your story. And the details. 

And it’s how I’ll get your clients to obsess over you.

I go hard on the research. I’m talking exploring the mysterious jungles of reddit, the hidden groups of facebook - all the collectives your ideal clients hang out in.

Even if it’s as niche as that film you love that nobody’s heard about.

Back in my first year of getting paid to write, I was getting paid to write about the most niche topics and I loved every bit of the research and strategy process.

It excites me even more to do that now for your business.

To write your website and help you sell more.

The narrative for a website that converts starts with a conversation.

The 1:1 Brand Narrative Workshop runs 3-6 hours and is spread across 2-3 days.

The workshop adapts to your responses and services, even when you get stuck, and is a process my website copy clients love.

Together in this workshop, we'll:

It's also one of the reasons revision requests for copy are rare. Because we'll get it right when we lay the foundation of your narrative.

Dig deep into the heart of your brand—your niche, your clients, and your “why.”

Understand what your ideal client is looking for — so that they feel seen when they land on your website.

Define what makes your brand & service(s) irresistible (your unique value proposition).

Craft messaging that anchors your brand voice everywhere.

Create a clear, strategic narrative for your website copy so that visitors don’t just browse — they book.

The 1:1 Brand Narrative Workshop runs 3-6 hours and is spread across 2-3 days.

After all, the narrative you want to embody in your online presence isn’t something new.

The Brand Narrative Workshop – a deep dive that makes everything click.

step into the spotlight

It’s shaped by your why, the clients you’ve worked with and the very reasons you’ve put so much blood, sweat and tears into the business. 

It isn't something you invent.

By digging deep, we get to figure out the narrative that’s shaped your business and communicate it with everyone who comes across your website.

And yes, it does what website copy is supposed to do.

get your clients out of their head and into your offer

Increase your conversion rate

sound fantastic

"I have no doubt that this is the best investment I could make for my business. The copy on my website has been a decisive factor for my clients to choose to work with me.

Every single client up to now has mentioned my website was decisive for them to decide to at least have a call with me, which eventually led to sales."

-Ricardo Brito, Business CO-PILOT FOR SOLOPRENEURS

 Yet another unconverted lead? 
Copy that doesn’t connect with interested leads.
That sounds like something chat would write?

See,  people don't choose to work with you because of the service you provide. They choose it because of the ROI they expect to get.

And I’m here to help you become the go-to business that makes that super clear.

WRITE A STORY THAT GETS ME SALES


You don’t just run a business. You’re a business owner with a backstory.

And the cost of not giving your website narrative the spotlight?