Website Copy that spotlights your messaging, leaves an impression on your audience, and converts your dream clients.
WHAT'S UP FOR GRABS
Her copy was patchwork—part DIY, part a previous copywriter—and she didn't even have a services page.
"My website copy was a bit of a shambles... I wasn't getting enquiries and I was also lacking a services page making it difficult for someone to understand what they could get help with."
She was leaving OBM work behind to go all-in on systems and client experience. She just needed to ensure her website copy helped her put her best foot forward.
Before a word got written, I went deep into her competitors, brand voice, business values, language picked from 1:1 calls with her past clients.
Rather than leaving her to react to drafts in a vacuum, revisions happened out loud — on calls and in Looms, so she could talk through her instinct to overthink instead of getting stuck in it.
"I really loved the live calls and loom videos you sent through... being able to talk it out or hear your perspective and for you to push back on some of my ideas fairly was really appreciated."
Her website does the convincing before a lead's even booked a call. It's given her something concrete to point to on every one that follows.
"When it comes to systems, people get a bit confused about what I actually help with, because systems is huge.
It's nice to send people to a services page and have them clearly see how they can start working with me, rather than me not knowing exactly what they want. They can work through it and figure out what they need, and it's quite clear."
"I love my website. I love all the words on it. And I love being able to share it and refer to it.
Maria has a really detail-orientated brain. The words that she came up with are so different to what I'd ever create myself.
She's a hugely talented copywriter, very knowledgeable, incredibly dedicated and pours her heart and soul into the work she does for you. l liked that she was happy to explain things to me.
The end result that she came up with was brilliant."
Harriet Evans runs HEO HQ, a client experience and systems strategy business helping creatives escape admin overwhelm.
I wrote her full site copy — home, about, services, 404, contact, other add-ons— plus three case studies, ahead of her rebrand that was cementing her transition and leaving behind VA and OBM work.
If you’ve ever thought,
“I know I’m good at what I do, I just don’t know how to put it into words people will care about”,
it’s time for a website narrative that steps into the spotlight and wins over your dream clients.
Which is what happens when you focus on selling, than on your overall narrative.
So, how about inviting your dream clients on a journey with the words on your website?
One where they feel seen, understood, and confident about investing in your services.
Who is this for?
This is for the creative service providers who...
Struggle to put the value of your work into words.
Know your offer is good—but your website doesn’t do a good job of selling it.
Want website copy that deeply resonates with your audience and sells.
which is why we begin with a
Brand Narrative
Workshop
to make sure your messaging+positioning is dialed in before we write a single word of copy for your website.
where do i sign up?
What happens in the narrative workshop?
When an agency creates brand strategy for a multi-million dollar company,
they start with a strategy workshop.
This is yours.
The reason I created it is so that you don’t have to stare at a blank questionnaire.
Too many brilliant business owners struggle to talk about what they do. They know they’re great at what they do, but when it comes to putting it into words? They freeze.
That’s why I created the Brand Narrative workshop.
Instead of having you fill out a lengthy questionnaire, we talk it out.
We’ll dig deep, uncover your brand voice, and create messaging that instantly clicks with your dream clients.
This workshop isn’t an “extra step.”
It’s how we get your website copy to sound like YOU while also being clear, strategic, and built to convert.
We talk, strategize, and dig deep into your differentiators and what makes you stand out.
BOOK ME IN
it’s a strategy session that gives you clarity for ALL your messaging (emails, socials, and beyond).
More than just copywriting—
we uncover the words that make your offer a no-brainer.
No more “What do I even say?” moments
With the kind of clients his PPC agency was targeting, he knew it couldn't be something that was looked "put-together".
"I like tried to put something together before , but it was (a website() I would have never wanted to send somebody to."
it wasn't that he didn't have the words. He just didn't have the right kind — that conveyed the value of his services and how good he was.
Because he didn't have the right words, we got to find them together by nailing his positioning, ideal customer, offer messaging in a 1:1 workshop.
"It's easy to breeze through a questionnaire. But the workshop a critical part of the process. Letting me ramble about different things led to a lot of the learnings.
Going through it truly helped me identify what separated me from my competition."
"I'm proud of the website. It reflects my service and the value that I'm bringing to clients better than anything else
Maria knows how to get the most out of her client, to be able to give them the most in return.
She learned much of the nuance of my industry and captured the exact messaging I would have wanted for my site, I just didn't know what that looked like."
"Working with Maria has to be the standard for me.
The way she does it is custom-fit, like she knows how to get the most out of her clients to deliver the best product.
Plus, she’s really flexible and adaptable. Couldn’t be easier.
Seriously, just find a way to work with Maria."
Stephen Molitaris of Molitaris Consulting runs a Paid Search agency that runs the accounts of clients spending six and seven figure in ad spend.
I wrote his full site copy — home, about, services, 404, contact, other add-ons— plus three case studies, ahead of his website launch, based on our work together in his 1:1 workshop.
You’ve done the brand work. You know your story.
Now let’s script the website that sells it.
2-3 weeks
Webiste copy that's builds off buyer-backed messaging and deep strategy work.
4-8 weeks
payment plans available
payment plans available
"I had previously tried to work on my own website copy and just could never convey the value of my service.
It's easy to breeze through a questionnaire. But the workshop a critical part of the process. Letting me ramble about different things led to a lot of the learnings.
Going through it truly helped me identify what separated me from my competition.
She learned much of the nuance of my industry and captured the exact messaging I would have wanted for my site, I just didn't know what that looked like.
Seriously, just find a way to work with Maria."
STEPHEN MOLITARIS, PPC CONSULTANT
"I wasn't getting inquiries and the messaging was off."
My website copy was a bit of a shambles — some DIY, some from a copywriter — and was lacking a services page that made it difficult for someone to understand what they could get help with.
Now that I've gotten it, I'm so f*cking confident and excited to get it live. I actually keep referring back to it for my marketing off my website. I just KNOW my ICA is going to see themselves in it and love the idea of working with me
Maria is a hugely talented copywriter and pours her heart and soul into the work she does for you. The level of detail I’ve got from her and the effort that she’s gone to with my copy is more than worth the investment. Get yourself booked in immediately! "
HARRIET EVANS, SYSTEMS STRATEGIST
"I have no doubt that this is the best investment I could make for my business. Maria has been the longest and most trusted partner I’ve ever had!
Working with Maria isn't just about copy—the whole process of defining it refines and clarifies your entire strategy, offers, and target audience.
The copy on my website has been a decisive factor for my clients to choose to work with me. When they come to a sales call, they are already so prompt and informed!
Whenever I need to work with her, it's an absolute no-brainer.
ricardo, BUSINESS CO-PILOT FOR SOLOPRENEURS
"If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."
She created the website copy and product descriptions for the brand, showing creativity and a great collaborative process that I really appreciated. She brings quality research and preparation to her work.
If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."
SHRIYA, ceo — GOOD ON DIGITAL
STEP IN FOR CONVERSIONS
That’s not all. You’ll also get:
2 Rounds of Revisions
Wireframe Copy delivered via Google Doc
You deserve the spotlight and your website sets the stage.
Let's talk plot.
Week 1-2 : Pre-production
Before we even start with the copy, we’ve got to make sure your messaging actually works.
That’s why we kick things off with the Brand Narrative Workshop—a deep dive into your positioning, brand voice, and offer messaging.
Spoiler alert: This is secretly my clients’ favourite part of the entire process.
Weeks 2-4: Production
I only write for one client at a time to ensure every project gets the attention it deserves.
Your website copy is the one thing I’ll obsess over, even outside of working hours - I’ve had to put a pause in the middle of a movie just because a new piece of headline copy came to mind.
Spoiler alert: While I’ll hide away for a week (or four), you’ll get a weekly email that keeps you updated with snippets of your copy!
Week 5-6: Release Day
We’re entering the final arc here, with any tweaks and edits coming into the picture after our live review call, and completed within 2 weeks.
Goodbyes are a lil’ sad but at least, we’re sending you off with a marketing asset that wins you clients and new projects in the upcoming years.
Spoiler alert: You'll also get support once your designer finishes off their side of the work, so that your copy looks as good as your design.
MEET THE DIRECTOR
My obsession with stories began when I was a 8-month old kid who refused to sleep and would instead, stay up with her 20-year old uncle, watching movies into the night.
Perhaps it’s why I was a daydreamer growing up. But I never thought that childhood habit would lead me to a life where I’d get to write brand stories for a living.
I’d hoped to go into movie marketing — my first ever internship was with Paramount Pictures. A love for movies and stories inspired me with this offer.
After getting a degree in marketing and while doing an M.A in Media Communications, I started my work with words in 2018.
No two websites are the same. Because the person behind each business is different.
My job is to capture that narrative and put it down in 26 letters—and a few other characters, but who’s really counting?
While every story looks different, the process is similar with each project.
We get to dive into the nitty-gritties of your business and perspective to understand what makes your offer unique and how we will position your business and offers in the market.
Using insights from our workshop, I’ll create a brand narrative that highlights your magic and positions you as the no-brainer choice. Strategy comes before copy, after all.
Your new website copy will be compelling and conversion—optimized to win over dream clients and leave them saying, “I need to work with this person.”
I’ll work with you to fine-tune the copy so it feels 100% aligned with your voice and vision.
You'll get sent an email every Thursday, letting you know what part of the project I'm at.
So that you knowwww what’s up with your website copy.
I go hard on the research. I’m talking exploring the mysterious jungles of reddit, the hidden groups of facebook - all the collectives your ideal clients hang out in.
Even if it’s as niche as that film you love that nobody’s heard about.
Back in my first year of getting paid to write, I was getting paid to write about the most niche topics and I loved every bit of the research and strategy process.
It excites me even more to do that now for your business.
To write your website and help you sell more.
The workshop adapts to your responses and services, even when you get stuck, and is a process my website copy clients love.
Together in this workshop, we'll:
It's also one of the reasons revision requests for copy are rare. Because we'll get it right when we lay the foundation of your narrative.
step into the spotlight
It’s shaped by your why, the clients you’ve worked with and the very reasons you’ve put so much blood, sweat and tears into the business.
By digging deep, we get to figure out the narrative that’s shaped your business and communicate it with everyone who comes across your website.
Every single client up to now has mentioned my website was decisive for them to decide to at least have a call with me, which eventually led to sales."
Yet another unconverted lead?
Copy that doesn’t connect with interested leads.
That sounds like something chat would write?
See, people don't choose to work with you because of the service you provide. They choose it because of the ROI they expect to get.
And I’m here to help you become the go-to business that makes that super clear.
WRITE A STORY THAT GETS ME SALES