So, if you're staring down your own website wondering what to say...

Part copywriter, part conversion strategist, part poor soul who wrote (and rewrote) every word on this site.

And finally, your narrator:

You know where to find me.

Because here’s the plot twist:
Writing for yourself? 10x harder than writing for anyone else.

But the show must go on.
 So here we are — words, overthinking, and all.

Thankfully, writing for my clients is one of my favourite things to do.
My absolute favourite? An email from future you telling me about your improved conversions.