Critic’s Choice — Case Studies That Sell for You
So…you want your client stories to actually sell more of your offers.
Your best bet? A case study that details the ROI you bring to the table and why clients love working with you.
To build trust and conviction in your offer, without you having to say a word.
Instead, your clients and buyers will do that for you.
wAITLIST PRESALE starts OCT 27
Be first to get early access pricing and exclusive bonuses
Most people settle for basic testimonials.
"X was nice to work with."
"Y is so prompt and detailed."
"They really care."
Cute. But it doesn't close sales.
Not when you're selling an offer that's worth hundreds and thousands.
Because your clients and buyers need tangible ROI and proof before deciding to invest in your offer.
GET ON THE WAITLIST.
The reason case studies work as well as they do?
Make way for effortless 'convincing'.
THEY'RE ASSETS THAT Handle objections for the reluctant buyer
can be used in sales calls, emails, socials, and proposals.
GET your conversion assets
proof of your expertise without you having to say a word.
what's your choice?
Case study template
DIY framework to create compelling case studies that convert
Done-for-you
Taken care of with built-in SEO, social prompts, (+ design as an add-on).
Pre-sale begins October 27
Done-with-you
Strategy, guidance, and support as you build out your conversion assets.
Exclusive waitlist bonuses being announced soon.
GET ON THE WAITLIST.
"Maria speaking directly with my clients helped produce incredible case studies that show the real ROI of my work."
STEPHEN MOLITARIS, GOOGLE ADS CONSULTANT
"Invaluable tools to have in my back pocket. Easy for me to weave into my content and for people to be like OH I GET IT!"
"Not only did I get sharp case studies, but I also learned a ton about my clients and what was truly transformative for them."
ricardo BRITO, BUSINESS COACH
harriet evans, dubsado & clickup specialist
the mainstage ca, pricing consultant
"Just received it & already used it to land a client. Didn't realize the impact I had on clients and it's made me feel different about my services.
GET ON THE WAITLIST.
Even Roger Ebert couldn't have worded it better than my clients.
Because "she was great to work with" doesn't pay the bills.
I'm Maria John and I MADE CASE STUDIES AN OFFER
As a copywriter, I kept seeing the same issue — brilliant service providers with incredible results but testimonials that made them sound... well, just nice.
And when you're selling an offer that's making you thousands? You need to showcase the real transformations you create for your clients.
So I created a system to fix that.
SOLUTIONS INTEGRATORS, SYSTEMS STRATEGIST
"Maria has been able to bring my work and my passion for my clients to life in a way I would have NEVER been able to do!
I was so overwhelmed with this emotion because it felt like, finally, someone was able articulate the work that I do for clients."
GET RESULTS LIKE ASHLEY
Have a Question for me?
email me at mj(@)mariajohn.com
if your question isn't answered.
I've written over 19 case studies and interviewed over 30 'past clients' for my clients.
Every single one of my case study clients has gotten a 'yes' using the email template I provide. Most clients would rather hop on a quick call than fill out a feedback form. Plus, if you're considering them for a case study, you obviously did great work - they'll be happy to help.
No problem. The questions I ask are designed to help clients remember the transformation, even if it was years ago. The framework works regardless of timeline.
As long as they're still somehow benefiting from your work, you should be good to go.
If it isn't clear from the results you created for them, I'll send over a checklist to help you decide. If it's still unclear, we can decide together on your kickoff call.
We'll identify who has the best story and results to showcase.
Absolutely. Use it in sales calls, proposals, your website, social media, email campaigns - anywhere you need social proof that converts.
The template includes my complete framework, but if you want guidance implementing it, that's what the Done-With-You option is for.
If you get in on the pre-sale, you'll get free slack support for a week.
Done-With-You: You'll create the case studies using my framework and guidance. I teach you the system, support you through Slack, and review your work (for upto 3 case studies.
You do the client interviews and writing - but you're not doing it alone.
Done-For-You: I handle everything. I interview your client, write the entire case study, optimize it for SEO, and deliver the finished product written by a conversion copywriter.
A sales asset, at its finest.
Ready for proof that converts?
