Polished? Yes. Unmemorable? Also, yes.
Because sounding like everyone else won't sell your offers. And it's why showing up in the right places doesn’t guarantee sales.
When you blend in, your ideal buyer won’t remember you — and will go with someone else.
LET'S FIX THAT.
Your people show up. Ready to buy a ticket. Not price-shop the competition.
Messaging & positioning rooted in buyer research & interviews
let's get started
Because when you have copy that builds confidence in your services
Storytelling that feels like your signature style, not a B-grade remake
Conversion strategy so your website does what it’s supposed to — sell
Payment plans available
BOOK LIGHTS, COPY, ACTION
LEARN MORE
$4200 | 4–6 WEEK TIMELINE
Conversion copy that fits your story — and your stage of business. Let’s help you pick the right project to get you started..
Choose your feature presentation
LIGHTS, COPY, ACTION!
Done-for-you website copy for service providers ready to own their narrative and build a brand people remember (and want to buy into).
1:1 Brand Narrative Workshop (3-6 hours):
to nail your messaging and positioning narrative.
Client interviews:
real insights from real customers to uncover what makes you the only choice
5 pages of website copy:
delivered with SEO and wireframe, so you & your designer see how it all fits
Payment plans available
$4200 | 4–6 WEEK TIMELINE
are ready to workshop and put your brand story front and center.
want website copy that feels like you. And nobody else
need words that convert browsers into buyers.
60-min live review + 2 rounds of revisions:
We’ll walk through your draft together to fine-tune every line
Collaboration with your designer:
One round of email/loom support, available to your designer anytime in the following 6 months.
Payment plans available
$4200 | 4–6 WEEK TIMELINE
Payment plans available
BOOK LIGHTS, COPY, ACTION
LEARN MORE
$4200 | 4–6 WEEK TIMELINE
THE DIRECTOR’S CUT
You’ve done the brand work. You know your story.
Now let’s script the website that sells it.
Personalized, in-depth questionnaire:
To help me understand your service offerings, vision, and your audience.
Kickoff Call (45 mins):
We’ll go over your questionnaire, map out the big picture, and get aligned on the tone + vision for your website.
Up to 5 pages of website copy:
That’s ready to talk to your best-fit clients and feeling called-to-action
Payment plans available
BOOK MY DIRECTOR’S CUT
$2700 | 2-3 WEEKS
have worked with a brand strategist (or done the DIY work)
know your audience and offers inside-out
just need conversion copy on the page — fast and polished
45-min live review + 2 rounds of revisions: We’ll walk through your draft together to fine-tune every line
Collaboration with your designer: One round of email/loom support, available to your designer anytime in the following 6 months.
Payment plans available
BOOK MY DIRECTOR’S CUT
$2700 | 2-3 WEEKS
Payment plans available
BOOK LIGHTS, COPY, ACTION
LEARN MORE
$4200 | 4–6 WEEK TIMELINE
RED CARPET LAUNCH
Sales page copy that rolls the red carpet for the curious browser — and turn them into ready-to-buy action takers.
This is a conversion-first sales page, driven by strategy built for your offer.
Personalized, in-depth questionnaire:
To help me understand your offer, buyer types (past and present), and revenue goals.
Kickoff Call (45 mins):
We’ll go over your questionnaire, map out the big picture, and get aligned on the tone + vision for your page.
1 Longform Sales Page:
Whether your offer is a course, a service, or a coaching program, your page will help people make a purchase decision about it.
Optional Add-On: Sales sequence to nurture freebie takers.
STARTING AT $1,400
(payment plans available)
INQUIRE ABOUT RED CARPET LAUNCH
45-min live review + 2 rounds of revisions:
We’ll walk through your draft together to fine-tune every line
Collaboration with your designer:
One round of email/loom support, available to your designer anytime in the following 6 months.
And add-ons like launch email sequences.
STARTING AT $1,400
(payment plans available)
Payment plans available
BOOK LIGHTS, COPY, ACTION
LEARN MORE
$4200 | 4–6 WEEK TIMELINE
CRITIC'S CHOICE
So, you want more social proof. But the kind that feels real — not just ‘working with [your name] was great!’ testimonials.
Real stories, real results. Real transformations.
SEE THE CASE STUDY PROCESS
1-2 WEEK TIMELINE
Kickoff Call: You pick the right client (or I’ll help you choose). You’ll also get a free plug-and-play email template to invite them.
Prep: You fill out a short survey on the work you did with this client, so I know what to dig into on my call with them.
Client Interview: I’ll hop on a 20-45 minute interview with your client, pulling out real stories, dialogue quotes, and results.
The Story: I’ll craft a story-driven case study that covers the full journey — before, during, and the real ROI of working with you.
Here’s how I create them:
You did receive a testimonial from a past client but it...doesn't reflect the true results.
You want to build trust and prove the quantitative/qualitative results of working with you.
You wish to use your case studies in sales calls, emails, and your website.
1 round of revisions: To make sure everything’s in line
Collaboration with your designer: One round of email/loom support, available to your designer anytime in the following 6 months.
1-4 WEEK TIMELINE
Payment plans available
BOOK LIGHTS, COPY, ACTION
LEARN MORE
$4200 | 4–6 WEEK TIMELINE
THE SCREEN TEST
If those conversions aren’t coming your way, let’s run a test screening for an audience of two.
You + me to analyze what’s working and what needs improvement in your copy and messaging.
Payment plans available
Starts at $175
WANT SOMETHING A LITTLE DIFFERENT? I ALSO OFFER:
What Else Is Playing?
Copy VIP Days (Copy in a day)
Client interviews & customer research
Power Messaging Hour for your offer
Launch Planning
Pick My Brain sessions + copy mentorship
Speaking engagements for your next event
Don’t see what you need? Just ask.
INQUIRE ABOUT CUSTOM SERVICES
Free Screening
Discovery call
Whether we work together or not, you’ll leave knowing what’s right for your dream website.
I’m booked out a few weeks in advance, so let’s figure it out asap.
No pressure, just a conversation – 25 minutes. You+me.
See if we’re a good match
Full strategy and copy? Audit? Teeny tiny sales page? Let’s find the best fit.
Figure out the kind of copy you need.
Not sure what’s right for you?
Let’s talk about it for 25 minutes.
Leave with clarity
APPLY TO WORK WITH ME
I want you to make the right choice for your investment.
Full-time obsessed with helping you sound as confident online as you are about the work you do.
I help service-based businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.
Because your business isn’t just another one in a crowded market. It’s the one your clients will be lining up for once your words show them why.
The name’s John.
READ MORE ABOUT ME
Part narrator. Part copywriter.
The critics have spoken.
So, it's finally time for your website to become your showstopper?
When your copy finally sounds like you… your audience doesn’t just scroll past. They hit that CTA. They grab your freebie. They buy your services. They sign up for what’s next. Because words that sound like the best version of your brand? They sell for you.
Which is why I’m here to make your words count.