Conversion Copywriting Services for Websites & Sales Pages

When the words on your website tell the right story? Your website visitors stop comparing and start asking, ‘Where do I grab that ticket?’

High-converting copy that turns curious browsers into first-in-line buyers.

SKIP THE LINE

Polished? Yes.  Unmemorable? Also, yes.

Because sounding like everyone else won't sell your offers. And it's  why showing up in the right places doesn’t guarantee sales.

When you blend in, your ideal buyer won’t remember you — and will go with someone else.  

You’ve seen it before. Someone’s website that’s just a rehash of what competitors are already saying.

LET'S FIX THAT.

Your people show up. Ready to buy a ticket. Not price-shop the competition.

Messaging & positioning rooted in buyer research & interviews

let's get started

Because when you have copy that builds confidence in your services

Storytelling that feels like your signature style, not a B-grade remake

Conversion strategy so your website does what it’s supposed to — sell

That’s why the right words don’t happen by chance. They’re scripted through:

Payment plans available

BOOK LIGHTS, COPY, ACTION

LEARN MORE

$4200 | 4–6 WEEK TIMELINE

Conversion copy that fits your story — and your stage of business. Let’s help you pick the right project to get you started..

Choose your feature presentation

Website Copy with 1:1 brand narrative Strategy

LIGHTS, COPY, ACTION!

Done-for-you website copy for service providers ready to own their narrative and build a brand people remember (and want to buy into).

what's includedThis is for you ifwhat they're saying

1:1 Brand Narrative Workshop (3-6 hours):
to nail your messaging and positioning narrative.


Client interviews:
real insights from real customers to uncover what makes you the only choice


5 pages of website copy:
delivered with SEO and wireframe, so you &  your designer see how it all fits

Payment plans available

$4200 | 4–6 WEEK TIMELINE

LEARN MOREBOOK LIGHTS, COPY, ACTION

are ready to workshop and put your brand story front and center.

want website copy that feels like you. And nobody else

need words that convert browsers into buyers.

With support like:

60-min live review + 2 rounds of revisions:
We’ll walk through your draft together to fine-tune every line

Collaboration with your designer:
One round of email/loom support, available to your designer anytime in the following 6 months.

Payment plans available

$4200 | 4–6 WEEK TIMELINE

LEARN MOREBOOK LIGHTS, COPY, ACTION

Payment plans available

$4200 | 4–6 WEEK TIMELINE

LEARN MOREBOOK LIGHTS, COPY, ACTION

“Maria transformed my business with copy and positioning that immediately boosted my bookings and brand perception.”

Her transparency, reliability, and impact made her my first ongoing investment—five projects and counting."

ricardo brito, business coach

"She learned much of the nuance of my industry and captured the exact messaging I would have wanted for my site, I just didn't know what that looked like."

Going through her process truly helped me identify what separated me from my competition.

STEPHEN MOLITARIS, PAID SEARCH CONSULTANT

Payment plans available

BOOK LIGHTS, COPY, ACTION

LEARN MORE

$4200 | 4–6 WEEK TIMELINE

Website Copy, streamlined.

THE DIRECTOR’S CUT

You’ve done the brand work. You know your story.

Now let’s script the website that sells it.

what's includedThis is for you ifwhat they're saying

Personalized, in-depth questionnaire:
To help me understand your service offerings, vision, and your audience.


Kickoff Call (45 mins): 
We’ll go over your questionnaire, map out the big picture, and get aligned on the tone + vision for your website.


Up to 5 pages of website copy:
That’s ready to talk to your best-fit clients and feeling called-to-action

Payment plans available

BOOK MY DIRECTOR’S CUT

$2700 | 2-3 WEEKS

have worked with a brand strategist (or done the DIY work)

know your audience and offers inside-out

just need conversion copy on the page — fast and polished

With support like:

45-min live review + 2 rounds of revisions: We’ll walk through your draft together to fine-tune every line

Collaboration with your designer: One round of email/loom support, available to your designer anytime in the following 6 months.

Payment plans available

BOOK MY DIRECTOR’S CUT

$2700 | 2-3 WEEKS

Payment plans available

BOOK MY DIRECTOR’S CUT

$2700 | 2-3 WEEKS

"I wasn't getting inquiries and the messaging was off."My website copy was a bit of a shambles — some DIY, some from a copywriter — and was lacking a services page that made it difficult for someone to understand what they could get help with. 

Now that I've gotten it I'm so f*cking confident and excited to get it live. I actually keep referring back to it for my marketing off my website."

harriet evans, dubsado & clickup specialist

Payment plans available

BOOK LIGHTS, COPY, ACTION

LEARN MORE

$4200 | 4–6 WEEK TIMELINE

SALES PAGE & LAUNCH COPY

RED CARPET LAUNCH

what's includedWith support likewhat they're saying

Sales page copy that rolls the red carpet for the curious browser — and turn them into ready-to-buy action takers.

This is a conversion-first sales page, driven by strategy built for your offer.

Personalized, in-depth questionnaire:
To help me understand your offer, buyer types (past and present), and revenue goals.


Kickoff Call (45 mins):
We’ll go over your questionnaire, map out the big picture, and get aligned on the tone + vision for your page.


1 Longform Sales Page:
Whether your offer is a course, a service, or a coaching program, your page will help people make a purchase decision about it.

Optional Add-On: Sales sequence to nurture freebie takers.

STARTING AT $1,400

(payment plans available)

INQUIRE ABOUT RED CARPET LAUNCH

With support like:

45-min live review + 2 rounds of revisions:
We’ll walk through your draft together to fine-tune every line


Collaboration with your designer:
One round of email/loom support, available to your designer anytime in the following 6 months.


And add-ons like launch email sequences.

STARTING AT $1,400

(payment plans available)

INQUIRE ABOUT RED CARPET LAUNCH

Optional Add-On: Sales sequence to nurture freebie takers.

STARTING AT $1,400

(payment plans available)

INQUIRE ABOUT RED CARPET LAUNCH

"Her process isn’t just about writing what you want... she asks deep, thoughtful questions to really get you. That makes all the difference! "

CHILL BABE DESIGNS, DESIGN STUDIO

"Can't thank Maria enough for bringing the messaging to lifeeee! My design offer has been booked for months since this shift."

THE ODD CREATIVES, DESIGN STUDIO

"Maria is the best! She does so much market research, makes sure to optimize everything for SEO, and really cares about going deep with your business."

ZIG ZAG CREATIVE, BRANDING AND DESIGN STUDIO

Payment plans available

BOOK LIGHTS, COPY, ACTION

LEARN MORE

$4200 | 4–6 WEEK TIMELINE

CASE STUDIES (DIY, DWY, DFY)

CRITIC'S CHOICE

So, you want more social proof. But the kind that feels real — not just ‘working with [your name] was great!’ testimonials.

Real stories, real results. Real transformations.

how I create themThis is for you ifwhat they're saying

SEE THE CASE STUDY PROCESS

get on the waitlist

1-2 WEEK TIMELINE

Kickoff Call: You pick the right client (or I’ll help you choose). You’ll also get a free plug-and-play email template to invite them.

Prep: You fill out a short survey on the work you did with this client, so I know what to dig into on my call with them.

Client Interview: I’ll hop on a 20-45 minute interview with your client, pulling out real stories, dialogue quotes, and results.

The Story: I’ll craft a story-driven case study that covers the full journey — before, during, and the real ROI of working with you.

Here’s how I create them:

You did receive a testimonial from a past client but it...doesn't reflect the true results.

You want to build trust and prove the quantitative/qualitative results of working with you.

You wish to use your case studies in sales calls, emails, and your website.

With support like:

1 round of revisions: To make sure everything’s in line

Collaboration with your designer: One round of email/loom support, available to your designer anytime in the following 6 months.

GET ON THE WAITLIST

1-4 WEEK TIMELINE

SEE THE CASE STUDY PROCESS

Book a Showcase Study

STARTS AT $650 | 1-2 WEEK TIMELINE

"I was so overwhelmed with this emotion because it felt like someone was finally able to articulate the work that I do for clients."

solutions integrators, systems strategist

"Just received it & already used it to land a client. Didn't realize the impact I had on clients."

MAINSTAGE CA, PRICING CONSULTANT

"Maria speaking directly with my clients helped produce incredible case studies that show the real ROI of my work."

STEPHEN MOLITARIS, PAID SEARCH CONSULTANT

Payment plans available

BOOK LIGHTS, COPY, ACTION

LEARN MORE

$4200 | 4–6 WEEK TIMELINE

Website Copy Audit

THE SCREEN TEST

If those conversions aren’t coming your way, let’s run a test screening for an audience of two.

You + me to analyze what’s working and what needs improvement in your copy and messaging.

what's includedThis is for you ifwhat they're saying
Fill out the pre-screening questionnaire
So I can analyze your site before we meet.


Live Audit Call (60 minutes): 
We’ll go scene by scene, identifying what’s working and what’s losing your audience.


Post-Call Wrap-Up
A recording, transcript, and top 3 suggestions to make changes now.
Optional: detailed notes so you can make DIY edits without having to hire a copywriter to do it for you.

Payment plans available

Starts at $175

See What’s CoveredBook your screen test

Aren’t sure why your website isn’t converting — and want a fresh perspective. 


Want DIY tips without hiring a full-time copywriter.


Need actionable recommendations for your copy, fast. 

Payment plans available

Starts at $175

See What’s CoveredBook your screen test

With detailed notes as an add-on for $175

Starts at $249

See What’s CoveredBook your screen test

"Thanks to Maria’s insights, I gained much-needed clarity on my home and about pages—two critical areas for driving conversions."

cultured creative, branding studio in the travel niche

From the beginning of the call Maria was delivering constant insight and value that I could use to improve my messaging and positioning"

forrest radford, shopify consultant

"She didn't just present ideas, she also shared the rationale behind each suggestion for the sales page copy."

younique studios, branding studio

WANT SOMETHING A LITTLE DIFFERENT? I ALSO OFFER:

What Else Is Playing?

Copy VIP Days (Copy in a day)

Client interviews & customer research

Power Messaging Hour for your offer

Launch Planning

Pick My Brain sessions + copy mentorship

Speaking engagements for your next event

Don’t see what you need? Just ask.

INQUIRE ABOUT CUSTOM SERVICES

Free Screening
Discovery call

Whether we work together or not, you’ll leave knowing what’s right for your dream website.

I’m booked out a few weeks in advance, so let’s figure it out asap.

No pressure, just a conversation – 25 minutes. You+me.

See if we’re a good match

Full strategy and copy? Audit? Teeny tiny sales page? Let’s find the best fit.

Figure out the kind of copy you need.

Not sure what’s right for you?

Let’s talk about it for 25 minutes.

Leave with clarity

APPLY TO WORK WITH ME

I want you to make the right choice for your investment.

FAQs

Working Together

How soon can we start?

Most projects are booked 2 weeks to 3 months in advance, depending on my calendar.
If you have a launch date or tight timeline, let me know when you inquire — I’ll do my best to fit you in or recommend a service like a VIP day or a copy consultation to tide you over.

I don’t know what service I need. Can you help?

Of course. Inquire and you'll be guided to book a free 25-min discovery call. This is a no-pressure clarity call for your project, where we’ll figure out what your copy needs most.
Whether that’s a full website overhaul, a sales page, or just a quick audit.

Do you offer payment plans?

Yes! As a business owner myself, I totally understand what cash flow can be like. You can lock in a done-for-you project with a 20-30% deposit and split the rest into monthly installments that can be paid off anytime prior to your start date.
And yes, if you're booking a year in advance, that can even look like a 12 month payment plan. That's how flexible I am.

How long does the website copy process take?

It depends on the project:
- Lights, Copy, Action: 4–6 weeks (strategy + copywriting)
- The Director’s Cut: 2–3 weeks (copywriting only)
- Sales pages + case studies: typically 1–3 weeks.

You'll get a clear timeline in your proposal so you know exactly what to expect.

THE PROCESS

Can I add more pages?

Yes! Most clients start with 4–5 core pages, but depending on your business and what your audience needs, I’ll recommend the best-fit package during our discovery call.
Not everyone needs a sales page — and sometimes, you might need more than the basics. We’ll figure that out together. i’ll always outline that clearly in your proposal so there are no surprises later.
Additional pages (except for sales pages) can often be added during the project, though this may affect your timeline and budget.

What if I don’t like writing questionnaires or doing pre-work?

I’ll be honest. Good copy comes from your voice and your story.
The pre-work helps me write copy that sounds like you, not a random template or something chat could’ve written.
But I keep it as easy (and fun) as possible — and I’ll guide you through it on our calls if you’re stuck.

If you really hate writing questionnaires, but love to yap and voice your thoughts out loud, Lights, Copy, Action is your answer (you’ll still fill out a very tiny one before we start).

Do you include SEO?

With every page I write for you (include case studies), I’ll provide a meta title, description, and URL. The basics, just enough to help you get found. For more extensive keyword research, that’ll come in as an add-on.

What support do you offer after the final draft?

Even after we wrap, I know your website copy lives on beyond Google Docs.
That’s why every done-for-you package comes with:

  • 2 weeks of post-project support, including 2 revision requests
  • Loom video guidance for your designer, if needed
  •          - One ‘tiny tweaks’ request within 6 months (think: a word here, a sentence there) + mobile optimization help for your designer if something looks weird once it’s live.

    Because the copy doesn’t end on the draft. It lives on your website and I want it looking its best.

    Others

    Do you write copy for [X industry]?

    Most of my clients are service providers: coaches, consultants, strategists, designers, Dubsado experts , systems businesses, and other creatives.
    That said, if you value story-driven copy and care about your audience, there’s a good chance we’ll work well together.
    I’ll let you know during your inquiry call if your project isn’t the right fit.

    Do you help with website design, too?

    I focus on the words. But I’ve worked closely with incredible designers on Showit, Webflow, Squarespace, Shopify, and more.

    You can bring your own designer, or I can refer you to someone I trust.
    Either way, your project includes revision support to work alongside your designer for a seamless launch.
    Because copy and design are always better together.

    Do you do other kinds of copy (emails, launch content, etc.)?

    I only offer website copy, sales page copy, and case studies.
    I make the exception when it comes to launch emails for clients I've developed a brand strategy for.
    Luckily for you, I know one of the best email copywriters in the game, who I'm happy to refer or collab with on your project.

    What are your working hours + timezone?

    I work with clients across the world and switch cities nearly every other month (the digital nomad life chose me).
    But no matter where I am, you’ll hear back from me within 48 hours (Sunday–Thursday, GMT+3).

    If we’re working together on a project, you’ll get clear timelines + check-in updates so you’re never left wondering what’s next.

    Full-time obsessed with helping you sound as confident online as you are about the work you do.

    I help service-based businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.

    Because your business isn’t just another one in a crowded market. It’s the one your clients will be lining up for once your words show them why.

    The name’s John.

    READ MORE ABOUT ME

    Part narrator. Part copywriter.

    The critics have spoken.

    FREE CONVERSION BARRIER GUIDE

    Your offer likely has three objections — to your price, a bad past experience, and applicability.

    Learn how to address these objections in this free guide, with live examples of how service providers solved them.

    3 Sales Objections:
    How to Convert Hesitant Buyers
    Free Guide

    So, it's finally time for your website to become your showstopper?

    grab YOUR TICKET

    When your copy finally sounds like you… your audience doesn’t just scroll past. They hit that CTA. They grab your freebie. They buy your services. They sign up for what’s next. Because words that sound like the best version of your brand? They sell for you.

    Which is why I’m here to make your words count.