For website copy, sales page copy, messaging support, & case studies.
Polished? Yes. Unmemorable? Also, yes.
Because sounding like everyone else won't sell your offers. And it's why showing up in the right places doesn’t guarantee sales.
When you blend in, your ideal buyer won’t remember you — and will go with someone else.
LET'S FIX THAT.
Your people show up. Ready to buy a ticket. Not price-shop the competition.
Messaging & positioning rooted in buyer research & interviews
let's get started
Because when you have copy that builds confidence in your services
Storytelling that feels like your signature style, not a B-grade remake
Conversion strategy so your website does what it’s supposed to — sell
Payment plans available
$4200 | 4–6 WEEK TIMELINE
Conversion copy that fits your story — and your stage of business. Let’s help you pick the right project to get you started..
Choose your feature presentation
Done-for-you website copy for service providers ready to own their narrative with words that have buyers confident about their investment.
Personalized, in-depth questionnaire:
To help me understand your service offerings, vision, and your audience.
Kickoff Call (45 mins):
We’ll go over your questionnaire, map out the big picture, and get aligned on the tone + vision for your website.
Up to 5 pages of website copy:
That’s ready to talk to your best-fit clients and feeling called-to-action
know your audience and offers inside-out
website copy that positions you as a go-to expert.
With words that have buyers excited to buy your products.
45-min live review + 2 rounds of revisions: We’ll walk through your draft together to fine-tune every line
Collaboration with your designer: One round of email/loom support, available to your designer anytime in the following 6 months.
Payment plans available
BOOK LIGHTS, COPY, ACTION
LEARN MORE
$4200 | 4–6 WEEK TIMELINE
RED CARPET LAUNCH
Sales page copy that rolls the red carpet for the curious browser — and turn them into ready-to-buy action takers.
This is a conversion-first sales page, driven by strategy built for your offer.
Personalized, in-depth questionnaire:
To help me understand your offer, buyer types (past and present), and revenue goals.
Kickoff Call (45 mins):
We’ll go over your questionnaire, map out the big picture, and get aligned on the tone + vision for your page.
1 Longform Sales Page:
Whether your offer is a course, a service, or a coaching program, your page will help people make a purchase decision about it.
45-min live review + 2 rounds of revisions:
We’ll walk through your draft together to fine-tune every line
Collaboration with your designer:
One round of email/loom support, available to your designer anytime in the following 6 months.
And add-ons like launch email sequences.
Payment plans available
BOOK LIGHTS, COPY, ACTION
LEARN MORE
$4200 | 4–6 WEEK TIMELINE
CRITIC'S CHOICE
So, you want more social proof. But the kind that feels real — not just ‘working with [your name] was great!’ testimonials.
Real stories, real results. Real transformations.
Kickoff Call: You pick the right client (or I’ll help you choose). You’ll also get a free plug-and-play email template to invite them.
Prep: You fill out a short survey on the work you did with this client, so I know what to dig into on my call with them.
Client Interview: I’ll hop on a 20-45 minute interview with your client, pulling out real stories, dialogue quotes, and results.
The Story: I’ll craft a story-driven case study that covers the full journey — before, during, and the real ROI of working with you.
Here’s how I create them:
You did receive a testimonial from a past client but it...doesn't reflect the true results.
You want to build trust and prove the quantitative/qualitative results of working with you.
You wish to use your case studies in sales calls, emails, and your website.
1 round of revisions: To make sure everything’s in line
Collaboration with your designer: One round of email/loom support, available to your designer anytime in the following 6 months.
""I wasn't getting inquiries and the messaging was off."
HARRIET EVANS, SYSTEMS STRATEGIST
My website copy was a bit of a shambles — some DIY, some from a copywriter — and was lacking a services page that made it difficult for someone to understand what they could get help with.
Now that I've gotten it, I'm so f*cking confident and excited to get it live. I actually keep referring back to it for my marketing off my website. I just KNOW my ICA is going to see themselves in it and love the idea of working with me
The level of detail I’ve got from her and the effort that she’s gone to with my copy is more than worth the investment. Get yourself booked in immediately! "
"Maria brings so much knowledge around buying behavior and user experience to inform her writing process.
MICHELLE OF HELLO LEMON
SOCIAL MEDIA CONTENT STRATEGIST & EDUCATOR
My offer had evolved and I wanted the sales copy to represent that. I had a lot of swirling ideas in my mind around which direction and kept confusing myself.
I love the objective perspective she brought. Voicing things out in the kickoff call, where she asked me a bunch of questions helped so much. There were parts of the offer & client results I took for granted that Maria both directly & indirectly helped me notice.
Skills aside, she also took SO MUCH TIME off my plate with her level of organization. Reading through the final document puts my mind at ease because all my concerns and goals are reflected in BEAUUUTIFUL and thought-out copy! "
"I could never convey the value of my service until I worked with Maria."
STEPHEN MOLITARIS, PAID SEARCH CONSULTANT
I had previously tried to work on my own website copy and just could never convey the value of my service. It's easy to breeze through a questionnaire.
But the workshop a critical part of the process. Letting me ramble about different things led to a lot of the learnings. Going through it truly helped me identify what separated me from my competition.
She learned much of the nuance of my industry and captured the exact messaging I would have wanted for my site, I just didn't know what that looked like. Seriously, just find a way to work with Maria."
"With the relaunch of my sales page design offer, I got to hit my first $10k month."
THE ODD CREATIVES, SALES PAGE & LAUNCH DESIGNER
I'd been juggling too many things! I kept delaying the design work, pushing launch dates— and it was affecting the whole launch plan.
With Maria, I feel like I took a shortcut to getting there! I'm happy that it reflects the current version of my offer, and it's packed with messaging that truly speaks to my audience (and also gives importance to SEO!!)
She's very thorough about the whole process— doesn't skimp on details, and is very hands-on about everything! In fact, she goes beyond. She asks the right questions that really let me dig deeper into what I want to say, and makes sure it translates clearly to my audience.”
"Her work immediately affected the number of bookings & brand perception."
RICARDO BRITO, CAREER COACH
"Your business is as good as your business partners are. Maria has been a phenomenal one in my business, and I’m thrilled to have found her. She helped me figure out my positioning and content strategy at a critical point in my business.
How she distilled my views, my offer, and who I am in a cohesive and actionable strategy.
I love her way of working - transparent, actionable, and always reliable. Working with her has been an absolute pleasure, so much so that she became my first ongoing investment in a business—six projects and counting.:
"As a brand strategist myself, I was thoroughly impressed by her attention to detail.
SARAH O. VIDAL, BRAND STRATEGIST & CREATIVE DIRECTOR
Maria’s audit session was exactly what I needed before launching my website! I particularly appreciated how she went beyond copy edits, delving into messaging pillars that truly elevated my brand’s voice. Having another brand expert question my thinking was incredibly beneficial, as it made me reflect on my current positioning.
Her follow-up was also fantastic, offering actionable steps I can implement now and in the future. Thanks to Maria’s insights, I gained much-needed clarity on my home and about pages—two critical areas for driving conversions. On top of all this, working with Maria is a breeze; she’s approachable and instills confidence.
"If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."
SHRIYA PRASANNA, CEO - GOOD ON DIGITAL
She created the website copy and product descriptions for the brand, showing creativity and a great collaborative process that I really appreciated. She brings quality research and preparation to her work.
If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."
"Her creativity with words is amazing and she genuinely cares about bringing your voice to life."
LOU, BRAND & WEBSITE DESIGNER FOR CREATIVE PROS
I always have brain fog when writing my sales page, even though I know what good copy sounds like. But when Maria sent me a draft of my copy, I was blown away! It perfectly matched my offer and captured exactly how I wanted it to sound. She truly takes the time to understand your tone of voice and perspective.
Her process isn’t just about writing what you want... she asks deep, thoughtful questions to really get you. That makes all the difference! She also ensures that your copy sounds like you... not just another generic sales pitch.
"She really help me break down the messaging of my offer clearly and in a more digestible way."
ZIG ZAG STUDIO, BRAND & WEBSITE DESIGN STUDIO
Before working with Maria, I struggled with writing my own sales pages. Not because I think I'm a bad writer, but it was hard for me to read the label from inside the jar and see my offers with an objective eye.
I love how Maria went deep with her questions and that she was able to communicate the value of my offer in a simple and easy-to-understand way.
Maria is the best! She does so much market research, makes sure to optimize everything for SEO, and really cares about going deep with your business."
WANT SOMETHING A LITTLE DIFFERENT? I ALSO OFFER:
What Else Is Playing?
1:1 Copy Audit
Client interviews & customer research
Power Messaging Hour for your offer
Launch Planning
Pick My Brain sessions + copy mentorship
Speaking engagements for your next event
Don’t see what you need? Just ask.
INQUIRE ABOUT CUSTOM SERVICES
Free Screening
Discovery call
Whether we work together or not, you’ll leave knowing what’s right for your dream website.
I’m booked out a few weeks in advance, so let’s figure it out asap.
No pressure, just a conversation – 25 minutes. You+me.
See if we’re a good match
Full strategy and copy? Audit? Teeny tiny sales page? Let’s find the best fit.
Figure out the kind of copy you need.
Not sure what’s right for you?
Let’s talk about it for 25 minutes.
Leave with clarity
APPLY TO WORK WITH ME
I want you to make the right choice for your investment.
Full-time obsessed with helping you sound as confident online as you are about the work you do.
I help service-based businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.
Because your business isn’t just another one in a crowded market. It’s the one your clients will be lining up for once your words show them why.
The name’s John.
READ MORE ABOUT ME
Part narrator. Part copywriter.
The critics have spoken.
So, it's finally time for your website to become your showstopper?
When your copy finally sounds like you… your audience doesn’t just scroll past. They hit that CTA. They grab your freebie. They buy your services. They sign up for what’s next. Because words that sound like the best version of your brand? They sell for you.
Which is why I’m here to make your words count.