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I started getting paid for my thoughts on marketing in 2019.

This blog is one way for me to share those thoughts in a public space, along with insights about conversion, copywriting, and audience research. Probably a bunch more, but I'll let the actual posts do the talking for now. 

CONVERSION COPYWRITING BLOG

If you're asking why conversions aren't happening on your sales page, you need to first understand the client sales conversion cycle

If your sales page isn’t converting, the problem is in the conversion cycle. Learn the 6 stages that actually drive trust & sales.

September 14, 2025

Why your Sales Page isn’t Converting: The Conversion Cycle

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Conversion, Sales page copy

Flatlay of workspace with Dubsado CRM review headline text for freelancers and service providers.

Thinking about using Dubsado to streamline your client process? Here are the pros and cons of Dubsado for service providers, plus who it’s best for.

September 7, 2025

Dubsado Review: Pros & Cons for Creative Service Providers

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Tools

Wondering if DFY services need a launch? Here’s how my campaign grew leads, boosted visibility, and made selling fun (even with a small audience).

I tested a full launch campaign for my DFY website copy offer. Here are 5 big lessons you can use to grow your own service business.

August 18, 2025

How a Launch Campaign Can Grow Your DFY Service Business (Even Without a Big Audience)

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Marketing tips

If you’re ready to create a marketing plan that aligns with your goals, this simple 3-step audit will guide you through the process.

January 14, 2025

The Marketing Audit Checklist to help set you up for 2025 success.

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Marketing tips

Full-time obsessed with helping you sound as confident online as you are about the work you do.

I help service businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.

This blog is one way I teach you to do that. I can't wait to see where some of these posts take you.

The name’s John.

Part copywriter. Part narrator.