WEEKLY NEWSLETTER ABOUT COPY AND CONVERSIONS

Your weekly dose of brand storytelling, copywriting, messaging, and conversion insights you'll actually use in your business, with:

1. Copywriting that helps you sell more (without sounding like a robot)
2. Insights into the conversion cycle (so you actually get your buyer’s journey)
3. Behind-the-scenes takes on messaging + positioning.

🍿 Warning: Side effects include better messaging, confident selling, and mild frustration that no one told you this sooner.

The  Conversion Ovation Newsletter

On Wednesdays, we read about copy & conversions.

What subscribers have to say

"This subject line wins😂👏"

Reply from a Brand Designer about a July '25 edition titled 'A hot new bombshell enters your website.'

"I actually love how you turned this experience into such an in-depth content piece."

Reply from a Designer about an April '25 edition titled 'Cold pitching does work. But here's a caveat.'

"FAB as always maria! <3"

Reply from a Pricing Consultant about an August '25 edition titled 'Your buyers still have one fear before buying.'

"I was going to the kitchen and I stood standing on the corridor reading it 😂 So much wisdom and hard won knowledge!"

Reply from a Business Strategist about a Sept '24 edition titled, 'Don't listen to the bozos'. 

"I look forward to reading your newsletters. Your approach is so real time and vulnerable."

Reply from a Brand Strategist about a June '24 edition titled 'Running your own business was supposed to be sexy.'

"I'm very picky about my emails and I genuinely enjoy reading yours! There's so much value in there

Comment on a Threads post from a UX Website Strategist about this newsletter.

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This newsletter is my way of sharing free copy & conversion insights. 

Hey, I'm Maria John and

The same stuff I've been getting paid to do for hundreds of business owners since 2018.

I'd always presumed that newsletters weren't for me.
And over a year later, it's become one part of my copywriting business I'm a lil  too proud of haha.

I've been getting paid to write since 2018 and for my thoughts on marketing since 2019.
And since  2021, I've been getting paid to help service providers find the words for their websites that help their buyers feel confident and excited about investing in their business. 

This newsletter gives you a peek at the behind-the-scenes of all that, in the hopes that you can apply it to your own business. 

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