Selling made easier with ROI-filled client stories that hold up your offer promises.
Case studies featuring your clients’ real words from a 1:1 call — the kind that’ll handle all kinds of sales objections — from pricing, trust, and the need to invest today (not a reply that ends with “I’ll get back to you”).
Case Study copyWriting Services
Attract better-fit buyers.
Presale ends live Sunday— limited spots at waitlist price
Social proof that makes justifying your prices a thing of yesterday.
The best offer in the world will not sell if all you have to back it up with is lackluster client reviews.
If all you’re left with is, “Amazing to work with”, “Services were 10/10”, “They care so much” it’s the kind of feedback that doesn’t show why.
Being amazing and caring doesn’t close deals.
Proof of a proven process does, with real ROI and transformation.
That’s why real client stories — with details, results, and emotions — are what gets you booked projects.
Clients rave about you on calls and dms. They’ll rate you 10/10. But why doesn’t that get replicated in your testimonials?
spots open to the waitlist
before
For the last four years, Stephen’s relied on Upwork to generate leads for his paid search business.
Which means he’s competing with a ton of other paid search experts on the platform.
But if you know the industry like he does, his leads have one major issue. It's hard to know who's trustworthy and who's just talking a good game.
Within a month of receiving these case studies, he was able to secure a $10k monthly retainer with a high spender client.
All because he had a case study that hit on a lot of things the lead was looking for — which means they saw the value in investing in his services.
“I sent them a Loom video walking through it, and they said, This is perfect.’ If I didn’t have that case study to point to, I don’t think I’d have even gotten that initial call."
conversions
The case studies mean Stephen now has places to send future leads where the ROI of working with him is all organized.
"Before, I could just talk about it or show a Google Ads dashboard, but that doesn’t mean anything. It doesn’t have direct quotes from clients.
One of the most valuable parts has been getting indirect feedback from my clients through the case studies. It reinforced what I’m doing really well and has been helpful.”
results
“Working with Maria is the standard for me.
The way she does it is custom-fit, like she knows how to get the most out of her clients to deliver the best product.
Plus, she’s really flexible and adaptable. Couldn’t be easier.
As lead volume grows, it’s going to be so nice to just send these case studies over and maybe not even hop on a call."
process
This is how a Paid Search consultant was able to secure a client with over $200k per month in ad spend.
Stephen Molitaris of Molitaris Consulting is a Paid Search Consultant who works primarily with clients spending over $20k a month in ad spend.
But convincing clients of the investment isn’t easy when you’re competing with agencies across different price ranges.
The trust gap is increasing with every bad apple that enters your industry.
And I fear you’ve been too quiet about the real results you’ve created for clients.
Not because you don’t have them — but because your clients don’t always know how to talk about them.
It’s not their fault. We can’t expect clients to formulate the right thoughts, not after it’s been weeks of working with you.
It’s why the barely-there answers collected through form make sense. Your clients don’t know where to begin.
That’s why you need them talking up the incredible work you do & the results you created for them.
And it's why there's nothing as thoughtful or persuasive as your clients’ words on a call.
When you know how to guide the conversation, dig into their answers, and uncover moments that highlight the real transformation of your work.
Then, take those stories and turn them into case studies that do the selling for you.
Your clients know how good you are. Make sure you show it.
It’s time you stopped losing buyers at the last step of the sale.
only DWY spots left AT WAITLIST PRICE
With case studies that work as receipts that’ll have nobody questioning your pricing.
Whether you’re a course creator relaunching your course or a service provider with the coolest offer out there and clients who love you?
We’re going to make you a
CRITIC’S CHOICE.
CRITIC’S CHOICE.
Done-with-you
Walk away with a repeatable system to build your own case studies, again and again.
$550 $350
WAITLIST SAVES $200
- 1x 60 min strategy call to identify case study angles for one offer.
- A customized case study template you can reuse forever
- Question bank for deep dive interviews
- Email support for 1 week
- 1 audit for upto 3 case studies
WAITLIST PRE-SALE RUNS TILL NOV 17TH
Done-for-you (1 case study)
Where I interview your past client and write one case study that doubles as a conversion asset.
$850 $750
WAITLIST SAVES $100
- 1x 45 min client interview
- 1 background questionnaire
- 1x 30 min kickoff call with you
- Basic SEO optimization (keywords, meta data)
- 3x social media post prompts to sell your offer with this case study.
- Feedback to the case study collected from your clients
- 1 revision round
2 spots left at this price
3 spots left for earlybird
Like Stephen who was able to secure a call with a $200k contract because of his case studies.
“Maria speaking directly with my clients helped produce incredible case studies that show the real ROI of my work."
Kat who converted one consulting client within a week of receiving her case studies.
“Just received it & already used it to land a client. Didn't realize the impact I had on clients and it's made me feel different about my services.”
Your client results can close leads on the fence.
Ashley who’s able to help people understand why her offer is worth the four-figure investment
“Maria has been able to bring my work and my passion for my clients to life in a way I would have NEVER been able to do!”
Ricardo’s leads can see how deep his process goes.
"Not only did I get sharp case studies, but I also learned a ton about my clients and what was truly transformative for them."
Harriet's case studies are sending her to the first page of Google for her specific keywords.
"Invaluable tools to have in my back pocket. Easy for me to weave into my content and for people to be like OH I GET IT!"
When you're selling an offer that'll make you thousands?
waitlist Pre-sale ENDS Nov 17
But if you’d rather wait another 6 months, thinking you’ll find the time to write and upload a case study that actually sells your services because,
They will. Every client I’ve interviewed (30+ and counting) has said yes, because it’s easy, guided, and even fun for them. You also get a plug-and-play email template to make getting that yes easier.
“Will my clients even agree to an interview?”
Most of my clients are able to close new clients worth 2x-15x what they paid within a month of receiving their case studies.
“Will this be worth it?”
Absolutely. It’s why the case study is made up of data from the client interviews and your questionnaire+kickoff call. If you’d rather write it yourself though, done-with-you might be a better option where i’ll develop your own personalized template with prompts for each section.
“My actual process is more important than feedback from the client.”
before
Like most service providers Kat uses a feedback form to collect testimonials.
But she didn’t just want testimonials. She wanted to be able to showcase how good she was.
“I am not good at showcasing that I am like really really good at my job.”
Within a week of receiving her case study, she used it to convert a client.
She highlighted that using the case study made it feel less salesy.
“It definitely made it way easier to talk about my offer it gave me something tangible and story-based to reference, so it didn’t feel salesy at all.”
conversions
The case study is also giving Kat an opportunity to talk about her work even when she is “MIA”.
"Before, I could just talk about it or show a Google Ads dashboard, but that doesn’t mean anything. It doesn’t have direct quotes from clients.
One of the most valuable parts has been getting indirect feedback from my clients through the case studies. It reinforced what I’m doing really well and has been helpful.”
results
“Working with Maria is the standard for me.
Working with Maria was fab. I’ve always just seen myself as a girl who made this job, but going through the case study process made me realize the positive impact I’ve actually had, which is really cool to see.
It made me feel different about my own services. Seeing how it helped from their POV was really heart warming and solidified everything for me.”
process
See how a pricing consultant who was able to realize the impact of her work and close a client within a week.
Kat of @mainstage.ca is a pricing consultant who works with creative service providers who want to make sense of the way they charge.
There’s two ways they can work with her. Her openly available pricing audit and a secret coaching offer.
Hey, I'm
Maria John
This offer was a complete accident. I was writing website copy for a consultant who’d shifted from working with an agency to work on their own. And their testimonials were lacking…to say the least.
I was already interviewing three of their past clients so I suggested, “Let’s turn these into case studies.”
They went on to convert a $10k retainer within a month of receiving their new case studies and i went on to write over 24 case studies over the next six months.
A conversion copywriter who knows that the secret to conversion is messaging and social proof that builds trust.
The reasons my clients come back to me for these?
One is because i’m amazing to work with (no, but seriously).
Three, you’re not getting basic-ass case studies. You’re getting a mini-sales page that sells the heck out of your process and just how good you are.
Second is because I actually capture real ROI, the kind you can’t get through a form. I’ve interviewed so many of my clients’ clients that I could do it in my sleep.
limited spots available — first to the waitlist.
Here's how we'll do that
There are so many objections being left unanswered that so many leads aren’t entering the DMs with them.
That’s why we’re identifying conversion & objection barriers prior to interviewing your clients.
So that we can receive and highlight parts of their feedback, results, and offer deliverables that’ll address those objections.
what the Process looks like
Done-with-you case study (00:00)
& Done-for-you case study (03:41)
While we will develop your specific template in our call (with questions to ask your clients in a call and feedback form), it’ll take another day to clean up our discussion and send it over to you.
You’ll also receive a question bank of prompts (personalized to your offer) to ask your clients to elicit the appropriate responses.
Questionnaire
1. Questionnaire
In this 60-minute strategy call, we’ll create a case study template for your offer that’ll help you lean into the results + transformation, as well as the angles you’re likely go for with 1-3 case studies.
At the end of this call, you’ll have the full confidence with approaching these case studies, the impact you’re creating with your offers, and how to translate them into case studies.
Strategy Call
2. Strategy Call
While we will develop your specific template in our call (with questions to ask your clients in a call and feedback form), it’ll take another day to clean up our discussion and send it over to you.
You’ll also receive a question bank of prompts (personalized to your offer) to ask your clients to elicit the appropriate responses.
Post-Call
3. Post-call
You’ll have email/Slack support for one week after our call. You can use this time to ask any questions as you prep for your own calls.
You’ll also have access to one audit that can be used within 3 months of our call. You can get upto 3 case studies reviewed.
DM Support & Audits
4. DM Support & Audits
You don’t have to wait for your case study to go live as a blog post or a standalone page. My clients have used them to sell in their proposals and sales emails!
Tell the world what a badass you are at the work you do!
Go Live and Sell
5. Go Live & Sell
You decide which client you want me to interview.
Don’t know who? I’ll help you decide based on a case study checklist I've created in our kickoff call.
Decide
1. Decide
We’ll schedule calls with your past clients or buyers.
This step is easier than you think. My case study clients have highlighted how easy the template made it!
Schedule
2. schedule
You’ll fill out a quick 10-15 min questionnaire to understand the work you did with them.
It’s the only questionnaire you have to fill out so that your clients don’t have to fill out a thing!
Questionnaire
3. Questionnaire
A 20-30 minute call where we go over your questionnaire responses, timelines, and any need-to-know info about your clients.
And then, it’s my turn to prep custom questions for my upcoming interview(s) with your client(s).
Kickoff
4. KickOff
1:1 interviews with your clients that go in-depth into the process of working with you & the results your work created for them.
The goal here is to make them comfortable while getting tangible reasons as to why future leads would be stupid not to invest in your offers.
Client Interviews
5. Client Interviews
The best part? You’re getting a copywriter who’s taking all this info and writing out a full-length case study.
You also get your SEO taken care of and 3 prompt outlines for each case study that will help you talk about the case study on socials.
Case Studies
6. Case Studies
We want to make sure your client is comfortable throughout the process. I’ll send them the finished case study so that they can leave any comments and I’ll edit them.
And of course, you get access to a revision request that can be taken up for upto 3 weeks after you receive your draft.
Revision
7. Revision
You don’t have to wait for your case study to go live as a blog post or a standalone page. My clients have used them to sell in their proposals and sales emails!
Tell the world what a badass you are at the work you do!
Go Live and Sell
8. Go Live & Sell
Frequently Asked Questions
"Maria has been able to bring my work and my passion for my clients to life in a way I would have NEVER been able to do!
I was so overwhelmed with this emotion because it felt like, finally, someone was able articulate the work that I do for clients."
–Ashley of Solutions Integrators, Systems Strategist
Justifying your prices isn’t a thing when you have your clients’ words holding up your offer promises
Because with any promise you make about your offer? You’ll finally have proof of real results with a process that’ll have your future clients envisioning living it.
The kind of envisioning that’ll have them clicking that CTA. Like for the clients you’ve seen on this page.
The same results you can get when you click the button below.
ONLY DWY SPOTS AVAILABLE AT WAITLIST PRICING
DFY AT EARLYBIRD PRICING, ONLY TO THE WAITLIST.
Social proof that goes beyond name dropping, and sells how f*cking good you are.
The case study won’t just live on your blog or portfolio page.
It’ll occupy a section of your sales page. It’ll make an appearance on your socials. It can be 1, 2, 5 sales emails during a launch campaign.
The best part us you can use it to sell whenever you feel like it.
Like for my clients.
waitlist pre-sale runs TILL SUNDAY