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SO. YOU’RE READY TO GET YOUR STORY ON THE BIG SCREEN.

Say hello to your new friend: conversion-copy, with a bit of spunk.

Your copy isn’t lost. It’s just waiting for the right words.

Somewhere between hating the em dash, drowning in corporate speak, and desperately trying to sound like yourself again — your website copy got lost.

That’s why I’m extracting them from your ramblings, those random notes on your phone, and the way your clients talk about the work you do.

All for three things:

🍿 Tell a story only you can tell
🍿 Give your audience that main character energy
🍿 Make you more money

And when we get the right message in front of the right people?

You’ll have a conversion machine that sells when you don’t.

Part Narrator.
Part Copywriter.
Part Conversion Strategist

The name’s John.

And I’m ready to dig into your brain, life, socials, client stories — all the good stuff.

Because copy that converts? That doesn’t come from me making it up.

It comes from the stories you’re already telling. The narrative dispersed through your posts, your client wins, your inbox screenshots.

My job is to unearth that story, sharpen it, and make it crystal clear why your audience should care. And yeah, make it sound really, really good.

Because there’s a kind of magic that happens when you finally own your message.

When every piece of copy, content, and conversation builds the narrative you want your brand to be known for.

All coming together to make you the obvious choice. While sounding really, really good.

I’ve been telling stories for as long as I can remember

But I started getting paid for my words in 2018

With writing SEO blogs and long-form content for anyone who’d let me.

And I was good at it. But honestly? I wasn’t in love with it.

2018

It wasn’t until 2021, when I worked under a copywriting mentor, that I realized:

 - Selling with story?
 - Building a narrative that buyers care about?
 - Helping business owners turn their services into the obvious, ‘take my money’ choice?

Yeah. That’s where I wanted to be.
But it wasn’t a straight shot.

2021

From 2019 to 2023, I tried on a few hats:

- Content strategist
- Social media manager
- Videographer and editor
- LinkedIn strategist

And even getting an M.A in Media Communications in between.

2019 - 2023

Until finally, in 2023, I stopped saying yes to anything that wasn’t copy. And my business began finding its groove.

2023

BUT REALLY, IT STARTED WITH MOVIES.

I was that kid tracking box office numbers instead of sports scores.

Analyzing why some blockbusters blew up and why films I actually enjoyed would flop.

And one thing was clear:

Even with an A-list cast, a movie without a story won’t sell.

Turns out, websites are the same way.
They can look gorgeous. You can offer the perfect service.

But if your message doesn’t connect with your audience?
 It won’t convert.

Now, I help consultants, designers, and creatives script their brand story through website copy.

So that more people buy their ticket.

More bookings. Better conversions. And a brand story that’s worth rewatching.

The results?

MY MISSION

I help service businesses craft a narrative people actually care about.
One that makes them unforgettable. Impossible to ignore. And way easier to say “yes” to.

When it comes to copy, here’s what I truly believe in.

Conversion first, pretty words second.

What sounds clever doesn’t always sound right to your people. That’s why we start with the unsexy but essential: buyer interviews, message mining, real audience research.

All to shape copy that helps you sell clearly, confidently, and in your voice.

01

The best copywriter cannot save a bad offer.

Unless you’re scamming people (I won’t touch that), copy builds on what’s already solid. You have to believe in your offer first. 

Copy just helps your audience confidently believe in it too.

02

Talk to your people. Like, actually.

Want better copy? Ask your audience what they care about. That’s why interviews and message mining are my go-to. Your people tell me what they need. I turn it into words that sel

03

Business should feel fun.

When I let my personality show up in my business, 2025 became my highest-earning year. 

Turns out, fun sells. Who knew?

04

Your message is your legacy.

The right copy doesn’t just convert today. It sticks in people’s minds long after they’ve closed the tab. 

That’s what builds a brand that lasts.

05

And one hard truth people don’t like hearing:

Even the best copy won’t convert if no one sees it.
The conversion cycle also involves people having to find you.

The critics have spoken.

Credits Roll

(AKA WHO I’VE WORKED WITH)

Website & design studios.

 Brand strategists.

 Coaches & consultants

health & fitness professionals

 Photographers.

 Paid search consultant.

 Wellness brands.

 Marketing agencies.

 Sleep therapists.

 And plenty more in between.

Are you next?

Maria really helped me break down the messaging of my offer clearly and in a more digestible way." 

OLIVIA SU, ZIG ZAG CREATIVE

You could never go wrong about hiring Maria! She always gives it her 100% & treats your business with the same love as you do! 

DA, THE ODD CREATIVES

WORK WITH ME

Ready To Get Your Story On The Big Screen?

If you’re ready to craft copy that sounds like you and built for conversion, you know where to find me.

VIEW THE SERVICES

INQUIRE TO WORK WITH ME

OFF THE CLOCK?

Curious?

The city I’m currently calling home (spoiler: it changes every few weeks).

The time I started and shut down a cookie business in 72 hours (still bake those cookies though.)

Why some movies deserved way better box office numbers. And I’ll happily rant about it.

My first internship at Paramount Pictures. (Yes, I worked a little on Mission Impossible 5 and Spongebob. Yes, it was epic.)

Why you couldn’t pay me to watch a horror movie. Or eat a papaya.

The 52 books I read in 2024 and how I won’t be doing that again anytime soon.

I can throw an almond into my mouth. Yeah, I just wanted to mention that.

Solo movie nights, despite being an extrovert (balance, right?).

Randomly deciding on a goal — and actually doing it.

Handwritten thank-you notes. Peak business charm, honestly.

A list I’ve maintained since 2015 of all my favourite movies and tv shows.

Expressing enthusiasm in ALL CAPS.

THINGS THAT RECHARGE ME:

ASK ME ABOUT:

Current Top 5:

Snowpiercer

Awe-inspiring. And there’s this one scene I’ve rewinded and rewatched at least 15 times.

Captain America: Winter Soldier

Grew up reading comics, so naturally obsessed with the superhero genre. But this one? Smarter than people give it credit for.

Lilo & Stitch

Rewatched as an adult and yes, I was weeping when Stitch said, “Ohana means family, and family means nobody gets left behind or forgotten.”

Queen

My favorite Bollywood movie. A girl gets pulled way out of her comfort zone and finds herself in the process on her solo honeymoon trip to Europe. Might inspire you too.

Everything Everywhere All At Once

What is there to say about a film that makes you rethink every choice that’s ever shaped your life?

BOOKSmovies

Broken Earth Trilogy

Haven't read worlbuilding in a fantasy book like in this series. Astonishing  is how I'd best describe it, especially as seemingly separate plot lines interact.

Eleanor Oliphant is completely fine.

I started off despising the main character, but as I picked up threads, they weaved together to fom the voice of someone truly endearing. 

The mango is so well-written, with every single character — from the random side character to the weakest opposing team — being one to remember.

Hey Whipple, Squeeze This

I have a bunch of copywriting books but this one is the one I return to all the time. Witty and full of practical advice that will leave you feeling inspired.

The Hunger Games Trilogy

Rereading this book as an adult makes for a different experience. Human life has weight and isn't a number, something Katniss understands because she's been playing the game since 12. 

Haikyuu Manga

BOOKSmovies

AND IF YOU’D LIKE TO HEAR ME YAP, SEE THIS

Behind the Scenes of Being a Copywriter in 2024

Listen here

How a Copywriter's Unconventional Process Transformed Her Business with Maria John

Listen here

Website Content that Converts with Maria John

Listen here

Catch me if you can on your feed.

I’m not just on the website.

Semi-active on Instagram

Sporadic on LinkedIn

Active on threads

let's connect

let's connect

let's connect