Social proof cannot just live on your website. See 9 ways to use and share testimonials, case studies, and portfolio pieces beyond just social media.
February 6, 2026
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If your sales page isn’t converting, the problem is in the conversion cycle. Learn the 6 stages that actually drive trust & sales.
September 14, 2025
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Full-time obsessed with helping you sound as confident online as you are about the work you do.
I help service businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.
This blog is one way I teach you to do that. I can't wait to see where some of these posts take you.
The name’s John.
Part copywriter. Part narrator.
