1 HOUR website audit

Your Website Is Live. But Is It Bringing in the Leads?

Stop wondering why you aren’t getting booked. Get your website copy audited by an expert copywriter.

Take me to the process

So, let's increase your current conversion rate in 60 minutes.

Your current website is costing you leads and clients.

An increase from 1% to 2% would mean a 100% increase in your current conversions.

If you’re stuck making constant, tiny changes to your website copy because it doesn’t feel ‘right’.

Or you’re not doing a thing to change your copy because the very thought becomes overwhelming?

Get Clear on What’s Working - and What’s Not - for Your Website Copy

Like These Founders Who Got More Than 10x ROI on their Audit

was able to figure out that her process and value proposition needed to be clarified on her homepage and the steps she could take to do it herself.

e-commerce consultant

realized he was overwhelming his ideal clients with too many options and also needed to clarify his testimonials + case studies because his current copy didn't highlight how good his work actually was.

product-shoot agency

realized their headline did not highlight the true value of their process, making them look like an agency that did everything.

CAREER COACH

understood that his service options were not clear, making it difficult for his ideal clients to understand which options was the right one to choose - making him lose leads.

TRAVEL branding agency

understood that they needed to work on their 'About' and suggestions were implemented to create an origin story that incorporates their mission.

BUSINESS COACH

boutique agency

realized they were using jargon that their target audiencce was unfamiliar with and that their homepage was very 'salesy', as opposed to conversational.

"Maria was so helpful and our conversation felt like chatting with a friend over coffee."

"Doing an audit with Maria was so helpful and our conversation felt like chatting with a friend over coffee. She made me feel comfy throughout the call and gave me so much good feedback that I’m excited to implement.

I think it’s going to make a big difference once I implement these things. She helped me see things I could be doing better that I didn’t recognize ‘cause it’s so hard to see the forest through the trees when it comes to your own writing/website, lol. I appreciate that she reinforced what I’m doing well while also sharing the bits that could be better.

Thank you, Maria!"

KIMBERLY GRAEF
BRAND DESIGNER + CREATIVE STRATEGIST

"Maria was delivering constant insight and value...to improve my website messaging and positioning."

"From the beginning of the call Maria was delivering constant insight and value that I could use to improve my website messaging and positioning.

Highlighting not just the stuff I was aware of (and pushing off on resolving), but strengths I had that I wasn't utilising to full effect. I took 5 pages of notes and received a debrief afterwards alongside transcript and video recording of the consultation that I can go back through in the future.

I will be soliciting Maria's services again once I've implemented the changes she suggested."

FORREST RADFORD
SHOPIFY & ECOMMERCE CONSULTANT

Spot the gaps in your website before leads do.

We'll review your website copy’s tone and language.

Are you capturing their attention, or are they clicking away? Let's ensure you’re speaking directly to your target audience, capturing their attention, and keeping them engaged.

The way your copy speaks to your ideal clients.

Analyze each page of your website in terms of the message you're trying to send out.

Does your brand voice resonate throughout, or is it getting lost in translation? Let's uncover where it isn't as clear or where your story needs reinforcing.

Your messaging & how consistent your 'voice' is.

Time to assess if these three important aspects are shining through the copy and visuals.

Are you showcasing what makes you unique or blending in with the crowd? Let's see if you're in need of positioning yourself differently from the competition and build more trust.

Your personality, process, and expertise.

End the call with suggestions and changes you can make yourself.

Quick, impactful changes to get your website work harder for you - changes that will instantly enhance your website’s effectiveness and boost conversions..

Actionable suggestions to improve your conversions.

Together, we'll have a look at:

What the process looks like

I send you a simple questionnaire to fill out prior to our call.
This includes details about your offer, the current state of your business, your target clients and what you’d like for me to look at in your audit session..
It shouldn’t take you more than 5-10 minutes to fill out.

STEP ONE

QUESTIONNAIRE

I do a little bit of research to settle in on how it would look from the perspective of a prospective client (this involves a bit of research of your competitors and your industry).
It’s in this research phase I understand what improvements need to be made to your website copy - everything we'll discuss in the call.

STEP TWO

PRE-CALL RESEARCH

STEP THREE

60 MINUTE AUDIT CALL

We get on a call and I immediately do a few things:
1. Give you my first impression from the perspective of your ideal client visiting your website for the first time
2. Go through your website page-by-page and providing actionable suggestions that will improve your conversions.
3. Look at it from a UX design perspective and SEO (I design wireframes for my website copy clients + used to work as an SEO blog writer for three years - I know what I’m doing).

Within 48 working hours of call, I'll share a recording of our session so you can revisit it at your own convenience, some notes on what we discussed in the call, along with actionable steps you should immediately take for the benefit of your website conversions.

STEP FOUR

AFTER THE CALL

I WANT YOU TO GET your BEST ROI

You could hire me for a full website copy project

Or get my expertise for a fraction of the cost.

We start with a 1:1 brand strategy workshop that does a deep dive of your business.
Get 3-5 pages of website copy that positions you as a 'go-to' expert.
Client Testimonials
Extensive feedback process+2 free revisions
Timeline: 6-12 weeks
Cost: $2,700-$3,300.

1:1 Audit Call that guides you through the changes you should make to improve conversions.
Suggestions and changes you can implement without additional help.
Actionable recommendations that will improve your current conversion rate.
Recording of our call provided post-session.
A consultation that's at the cost of 5% of my usual project fees.

1 Hour Audit - $165

Book now

"As a brand strategist myself, I was thoroughly impressed by her attention to detail.

"Maria’s audit session was exactly what I needed before launching my website! I particularly appreciated how she went beyond copy edits, delving into messaging pillars that truly elevated my brand’s voice. Having another brand expert question my thinking was incredibly beneficial, as it made me reflect on my current positioning.

Her follow-up was also fantastic, offering actionable steps I can implement now and in the future. As a brand strategist myself, I was thoroughly impressed by her attention to detail. Thanks to Maria’s insights, I gained much-needed clarity on my home and about pages—two critical areas for driving conversions. On top of all this, working with Maria is a breeze; she’s approachable and instills confidence, making it easy to trust her with all my future brand copy needs!"

SARAH O. VIDAL,
CREATIVE DIRECTOR
CULTURED CREATIVE STUDIO

frequently asked questions

1. Will you edit my copy for me on the call?

I want to be very clear on this - this is an audit and not a copy session. This is to analyse what’s working in your website copy and what’s not.
For example, I was doing a website audit for a product shoot agency and their landing page headline was very unclear.
I provided them guidance in the form of, “Here’s why this doesn’t work….This is the angle you should go for instead.” The agency owner came back to me later and said that suggestion alone (out of the many I provided her) was worth the audit session.
It takes me a fair bit of research along with trial and error - I mean, I write anywhere between 20-50 headlines for a sales page. It won’t be possible for me to provide you with new copy on the spot.
Although, I do admit, there have been a few instances where I provide copy that ended up on their website after the call. And yes, if I end up providing free copy ideas in the call, I'm more than happy to have you use it.

2. How will I receive the recording?

Our call will take place on Google Meet. I’ll provide the recording post-call, which will be available for you to download for up to 3 weeks.

3. How much does the website audit cost?

The Copy Audit is a 60 minute consultation that runs for $165.

I wanted the copy audit to be affordable. Copywriters will typically charge $650-$999 for a website audit consultation. The lowest I’ve seen is $350.
But the thing is - the people who would benefit most from the audit? People who diy or try to do it themselves before they’re too far in and realize they should’ve just gotten professional help (that was me with my website design before launching so I feel you).

And they’re diy’ing because they cant afford a copywriter. And I figured 5% of my usual project fees was a good number to price it at - $165.

I know. Pricing is a very important factor of your marketing and i’m breaking SO many rules and advice set by people better at it than I am. But when I thought about when I started the business and how much I would have benefited from a reasonably priced audit, I wanted to make a decision for myself.

Missed seeing the section to book? Book your audit here.

"Her expertise in the space clearly showed throughout our session."

"She took a close look at my homepage and made suggestions on how I could improve my headlines and overall message clarity.

Her expertise in the space clearly showed throughout our session. I would be thrilled to work with Maria on a future project.

She has excellent communication and was supportive throughout the process."

ERYN MORGAN
BUSINESS COACH FOR CREATIVES

Hi, I’m Maria John.
I've been telling stories for as long as I can remember. Mostly making them up in my head, but now - I tell brand stories for a living.

My writing leads to increased bookings and conversions for my clients, allowing them to become go-to experts.