Story-driven Website Copy that turns Browsers into your biggest fans
WEBSITE COPYWRITER & CONVERSION STRATEGIST
Take website visitors on a narrative journey— with words that make your clients feel seen, understood, and confident about investing in your services.
Conversion-driven Website Copy that turns Browsers into
THIS DOESN’T HAVE TO BE A SOLO PERFORMANCE ANYMORE.
The words on your website should reel in your next client before they apply to work with you.
So, let’s change that.
Your future client will read a glowing review, watch you shine at an event, or come across one of your posts.
Your website should be building trust and selling for you— instead of leaving a different kinda impression on future clients.
One that has them heading for the exit.
With Copywriting that puts your expertise in the spotlight – and fills the seats.
YOUR NEXT CLIENT IS GOING TO:
Know exactly who you are
With brand story-driven messaging that builds trust.
Love your process
Through positioning that makes you the obvious choice.
Be ready to say YES
With conversion-focused copy that guides them to the right CTA.
Because forgettable? That couldn’t be you.
invite your audience to connect with you on a deeper level.
HERE’S HOW WE’LL TALK TO YOUR IDEAL CLIENTS.
Choose your feature presentation
WEBSITE COPY THAT STARTS WITH A 1:1 BRAND NARRATIVE WORKSHOP.
LIGHTS, COPY, ACTION!
Now casting for July & August!
4-6 WEEK TIMELINE
I’m here to make sure your website copy and positioning reflect exactly who you are and why clients love working with you.
That’s why we start with a 1: 1 Brand Narrative Workshop—so that we nail your messaging and positioning narrative before writing a word of your website.
REVIEW YOUR WEBSITE COPY IN A 60 MINUTE 1:1 CALL.
THE SCREEN TEST
$165
Will your website get a standing ovation – or have your leads heading for the exits?
If your website copy isn’t doing its job, let’s run a test screening for an audience of two. You + me to analyze what’s working and what needs improvement in your copy and messaging.
1:1 COPY AUDIT | INCREASES TO $250 IN Q2
Starts at $1,400
Playing all year round
The VIP Treatment
Hire me for a day to get your copy and strategy needs done.
$1,100
Red Carpet Launch
Hire me to write your sales page+launch emails
Starts at $350
NEW secret offer
Get conversion and story-focused case studies.
My obsession with stories began when I was an 8-month old kid who refused to sleep and would instead, stay up with her 20-year old uncle, watching movies into the night.
Perhaps it’s why I was a daydreamer growing up. Mostly making up stories in my head – but now, I script other business owners’ stories for a living.
With a degree in Marketing and an M.A in Media Communications, I started my work in content in 2018.
I'm part
I’m obsessed with helping businesses find their narrative and sound as amazing as they really are.
Hey, I'm Maria jOHN
"If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."
SHRIYA PRASANNA, CEO - GOOD ON DIGITAL
She created the website copy and product descriptions for the brand, showing creativity and a great collaborative process that I really appreciated. She brings quality research and preparation to her work.
If you’re looking for a copywriter to bring your website to life, I can’t recommend her enough."
"Her work immediately affected the number of bookings & brand perception."
RICARDO BRITO, CAREER COACH
"Your business is as good as your business partners are. Maria has been a phenomenal one in my business, and I’m thrilled to have found her. She helped me figure out my positioning and content strategy at a critical point in my business.
How she distilled my views, my offer, and who I am in a cohesive and actionable strategy.
I love her way of working - transparent, actionable, and always reliable. Working with her has been an absolute pleasure, so much so that she became my first ongoing investment in a business—six projects and counting.:
"Maria was so helpful and our conversation felt like chatting with a friend over coffee."
KIMBERLY GRAEF, BRAND DESIGNER + CREATIVE STRATEGIST
She made me feel comfy throughout the call and gave me so much good feedback that I’m excited to implement.
I think it’s going to make a big difference once I implement these things. She helped me see things I could be doing better that I didn’t recognize ‘cause it’s so hard to see the forest through the trees when it comes to your own writing/website, lol. I appreciate that she reinforced what I’m doing well while also sharing the bits that could be better.
Thank you, Maria!"
"Her expertise in the space clearly showed throughout our session."
ERYN MORGAN, BUSINESS COACH FOR CREATIVES
"She took a close look at my homepage and made suggestions on how I could improve my headlines and overall message clarity. Her expertise in the space clearly showed throughout our session. I would be thrilled to work with Maria on a future project.
She has excellent communication and was supportive throughout the process."
"Maria truly cares about the companies she works with and watching them prosper."
TANVI GUPTA, FASHION HOUSE FOUNDER
"She not only created a concrete content pillar strategy, but effectively shared it with us through Asana. Importantly, Maria was happy to wear multiple caps, and made our team feel comfortable in front of the camera on content days, though they were pushed out of their comfort zone.
What also stood out was that Maria truly cares about the companies she works with and watching them prosper - which was visible through her continued support both during, and after our time working together."
"Maria was delivering constant insight and value.... to improve my website messaging and positioning."
FORREST RADFORD, SHOPIFY & ECOMMERCE CONSULTANT
From the beginning of the call Maria was delivering constant insight and value that I could use to improve my website messaging and positioning.
Highlighting not just the stuff I was aware of (and pushing off on resolving), but strengths I had that I wasn't utilising to full effect. I took 5 pages of notes and received a debrief afterwards alongside transcript and video recording of the consultation that I can go back through in the future.
I will be soliciting Maria's services again once I've implemented the changes she suggested.
"As a brand strategist myself, I was thoroughly impressed by her attention to detail.
SARAH O. VIDAL, BRAND STRATEGIST & CREATIVE DIRECTOR
Maria’s audit session was exactly what I needed before launching my website! I particularly appreciated how she went beyond copy edits, delving into messaging pillars that truly elevated my brand’s voice. Having another brand expert question my thinking was incredibly beneficial, as it made me reflect on my current positioning.
Her follow-up was also fantastic, offering actionable steps I can implement now and in the future. Thanks to Maria’s insights, I gained much-needed clarity on my home and about pages—two critical areas for driving conversions. On top of all this, working with Maria is a breeze; she’s approachable and instills confidence.
"Her creativity with words is amazing and she genuinely cares about bringing your voice to life."
LOU, BRAND & WEBSITE DESIGNER FOR CREATIVE PROS
I always have brain fog when writing my sales page, even though I know what good copy sounds like. But when Maria sent me a draft of my copy, I was blown away! It perfectly matched my offer and captured exactly how I wanted it to sound. She truly takes the time to understand your tone of voice and perspective.
Her process isn’t just about writing what you want... she asks deep, thoughtful questions to really get you. That makes all the difference! She also ensures that your copy sounds like you... not just another generic sales pitch.
Free Screening
Discovery call
Whether we work together or not, you’ll leave knowing what’s right for your dream website.
I’m booked out a few weeks in advance, so let’s figure it out asap.
No pressure, just a conversation – 25 minutes. You+me.
See if we’re a good match
Full strategy and copy? Audit? Teeny tiny sales page? Let’s find the best fit.
Figure out the kind of copy you need.
Not sure what’s right for you?
The right investment for your copy needs.
Leave with clarity
I want you to make the right choice for your investment.
3 Quick Conversion Fixes for Website Copy
That you can fix today—without rewriting your entire website.
Services page: so clients immediately know what to book
Testimonials: so they actually help sell for you
Homepage intro: so your site positions you as the obvious choice
INCLUDES: WORKSHOP RECORDING+DIY TEMPLATE
TIME TO CALL “CUT!” ON UNDERPERFORMING COPY. With your ‘Copy on the Cutting Floor’ guide, you’ll fix your:
GET YOUR FREE CONVERSION GUIDE
POST-CREDITS
Your audience is waiting. Let’s make sure your website leaves a lasting impression.
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Where’s the journey taking you next?
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