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I started getting paid for my thoughts on marketing in 2019.

This blog is one way for me to share those thoughts in a public space, along with insights about conversion, copywriting, and audience research. Probably a bunch more, but I'll let the actual posts do the talking for now. 

Copywriting guides and resources

Flatlay of workspace with Dubsado CRM review headline text for freelancers and service providers.

Thinking about using Dubsado to streamline your client process? Here are the pros and cons of Dubsado for service providers, plus who it’s best for.

September 7, 2025

Dubsado Review: Pros & Cons for Creative Service Providers

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Tools

Full-time obsessed with helping you sound as confident online as you are about the work you do.

I help service businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.

This blog is one way I teach you to do that. I can't wait to see where some of these posts take you.

The name’s John.

Part copywriter. Part narrator.