Social proof cannot just live on your website. See 9 ways to use and share testimonials, case studies, and portfolio pieces beyond just social media.
February 6, 2026
I tested a full launch campaign for my DFY website copy offer. Here are 5 big lessons you can use to grow your own service business.
August 18, 2025
If you’re ready to create a marketing plan that aligns with your goals, this simple 3-step audit will guide you through the process.
January 14, 2025
Full-time obsessed with helping you sound as confident online as you are about the work you do.
I help service businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.
This blog is one way I teach you to do that. I can't wait to see where some of these posts take you.
The name’s John.
Part copywriter. Part narrator.
