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I started getting paid for my thoughts on marketing in 2019.

This blog is one way for me to share those thoughts in a public space, along with insights about conversion, copywriting, and audience research. Probably a bunch more, but I'll let the actual posts do the talking for now. 

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If you're asking why conversions aren't happening on your sales page, you need to first understand the client sales conversion cycle

If your sales page isn’t converting, the problem is in the conversion cycle. Learn the 6 stages that actually drive trust & sales.

September 14, 2025

Why your Sales Page isn’t Converting: The Conversion Cycle

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Conversion, Sales page copy

Full-time obsessed with helping you sound as confident online as you are about the work you do.

I help service businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.

This blog is one way I teach you to do that. I can't wait to see where some of these posts take you.

The name’s John.

Part copywriter. Part narrator.