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I started getting paid for my thoughts on marketing in 2019.

This blog is one way for me to share those thoughts in a public space, along with insights about conversion, copywriting, and audience research. Probably a bunch more, but I'll let the actual posts do the talking for now. 

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here's how you can share testimonials, share case studies, and share portfolio pieces and social proof in 9 different ways

Social proof cannot just live on your website. See 9 ways to use and share testimonials, case studies, and portfolio pieces beyond just social media.

February 6, 2026

9 ways to share testimonials, client work, and case studies

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Conversion

Full-time obsessed with helping you sound as confident online as you are about the work you do.

I help service businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.

This blog is one way I teach you to do that. I can't wait to see where some of these posts take you.

The name’s John.

Part copywriter. Part narrator.