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I started getting paid for my thoughts on marketing in 2019.

This blog is one way for me to share those thoughts in a public space, along with insights about conversion, copywriting, and audience research. Probably a bunch more, but I'll let the actual posts do the talking for now. 

Copywriting guides and resources

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Wondering if DFY services need a launch? Here’s how my campaign grew leads, boosted visibility, and made selling fun (even with a small audience).

I tested a full launch campaign for my DFY website copy offer. Here are 5 big lessons you can use to grow your own service business.

August 18, 2025

How a Launch Campaign Can Grow Your DFY Service Business (Even Without a Big Audience)

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Marketing tips

If you’re ready to create a marketing plan that aligns with your goals, this simple 3-step audit will guide you through the process.

January 14, 2025

The Marketing Audit Checklist to help set you up for 2025 success.

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Marketing tips

Full-time obsessed with helping you sound as confident online as you are about the work you do.

I help service businesses find the narrative that makes them unforgettable — rooted in storytelling, audience insight, and sharp messaging — for words that'll make your best-fit buyers feel seen and ready to buy.

This blog is one way I teach you to do that. I can't wait to see where some of these posts take you.

The name’s John.

Part copywriter. Part narrator.