A few of my favourite websites and sales pages from my 2025 Copywriting Portfolio.

I’m doing you and my business a disservice by not hosting my copywriting portfolio in one place. 

But this is pretty much a really bad case of the cobbler’s kids have no shoes because a case study takes time (makes sense why people hire me to write them haha).

Does that mean it’s still a good idea to host parts of it in a blog post? No. But I am working on converting these into full-fledged case studies in the next six months.

While I have a ton of other portfolio pieces from years before — photography, fitness professionals, holistic health coach, branding agency, hospital, sleep therapist, skincare brand, i’m not including those right now otherwise this portfolio will be never-ending (and some of them don’t represent my copywriting style).

But yes, feel free to ask when you apply to work with me.

Website Copy

Website copy for Dubsado Specialist, HEO HQ (Harriet Evans)

I’m going to actually kick off my portfolio with one of my favourite websites I’ve ever written, for systems strategist, Harriet Evans. 

When Harriet first came to me, she didn’t have a services or “work with me” page. But that made since given that she’d been working as an OBM until Jan 2024 — a lot of her audience still saw her as an OBM.

Her website was working fine. And by “fine”, it meant it was a place for her business to exist online but wasn’t bringing her any inquiries.

“My website copy was a bit of a shambles, some DIY some from a previous copywriter and the messaging was off. I wasn’t getting enquiries and I was also lacking a services page making it difficult for someone to understand what they could get help with.“

Harriet’s old website positioning and messaging was on the basis of the end-result of what a good system can do for you: provide an incredible customer experience.

But after conducting market research calls for her (interviewing her past clients and their painpoints), we came to understand that client experience isn’t seen as a “sexy” business investment because of the nature of the solo service business owner who’s busy doing everything themselves.

Which is why we wanted to make it clear. That not accounting for client experience becomes expensive when you’re running a premium business that charges thousands.

Which how I landed on the positioning for her website, that’s easily identifiable when you land on her current homepage.

And it seems to have worked too, because in January 2026 alone, she’s had 9 projects booked taking her lead pipeline from “quiet AF to fully booked till mid-March.”

Launch date: October 2025. Designed by Zig Zag Creative. See Harriet’s website here.

Website copy for a Paid Search Consultant, Molitaris Consulting (Stephen Molitaris)

Is Stephen one of my favourite humans ever? Yes. Is he so good at his work that his business grew to over $300k per year without a website? Also, yes.

A website’s not needed for a business if you’re managing your leads yourself. For Stephen, he was (and is still) primarily getting his leads off of Upwork.

But if you know anything about Upwork, it’s pretty competitive. And for Google Ads specialists? All the more so because there’s a ton of agencies.

Stephen wanted messaging that reflected the depth of his strategic work — not generic agency fluff. He chose to work with me because of my research-first approach and commitment to understanding the business before writing a single line.

“I think that’s one of the reasons I was excited to work with Maria is because she obviously puts a lot of research into [your work].

It’s not like, ‘yeah, I’m just going to throw what I think you do in ChatGPT and throw something together.’”

We did his brand strategy work first, followed by interviews of his past clients (that we then turned into case studies) and then finally his website copy that was built off a narrative workshop (about 5 hours of 1:1 positioning work, spread across 3 days).

And having ended 2025 with a seven-figure revenue, his website (and case studies) are going to do a lot more of selling work he was already doing.

“I could never convey the value of my service until I worked with Maria.”

It’s easy to breeze through a questionnaire. But the workshop a critical part of the process.

Letting me ramble about different things led to a lot of the learnings. Going through it truly helped me identify what separated me from my competition.

She learned much of the nuance of my industry and captured the exact messaging I would have wanted for my site, I just didn’t know what that looked like. Seriously, just find a way to work with Maria.”

Launch date: May 2025. Designed by The Odd Creatives (Or see our copy+design collab offer here). See the website here.

Want to work with me on your website copy? See the details here.

Sales Page Copy

Sales Page Copy for a done-for-you sales page design service by The Odd Creatives (Da).

Da of The Odd Creatives didn’t come to me because she was a bad writer. Heck, I love reading her newsletters on the regular.

“I’ve been juggling too many things! And while I enjoy writing, I can’t keep piling more tasks just because I think I can. I kept delaying the design work, been pushing launch dates— and it’s affecting the whole launch plan.

Felt like I was too close to my biz, and at some point, I knew I gotta follow my own advice and delegate copywriting to other service providers who knows what they’re doing.“

Her old sales page was the same. Totally fine. But her messaging was still educating business owners on why they need good design.

So, I reworked it because education on your offer is not relevant when your clients already know the value of it — especially because her offer was calling in clients desiring five and six figure launches.

Which is why the sections calling out her clients’ “struggle” and “painpoints” didn’t revolve around that.

Some other things I also did were name her offer tiers to go along with her theme (which was honestly, so much fun to work on!). Themes work best when your offer is highly-competive and you want to make it stand out. The more education your ideal buyer needs? The less you want to go the route of a theme.

While Da has since switched up her offer (to focus on funnel design), she is truly one of the most talented designers in the game (I’m also in the middle of writing her website).

Kinda meta but she’s been officially booked out for months since she got her messaging redone. And she got to hit her first $10k month with that first launch!

“With the relaunch of my sales page design offer, I got to hit my first $10k month.”

With Maria, I feel like I took a shortcut to getting there! I’m happy that it reflects the current version of my offer, and it’s packed with messaging that truly speaks to my audience (and also gives importance to SEO!!)

She’s very thorough about the whole process— doesn’t skimp on details, and is very hands-on about everything! In fact, she goes beyond. She asks the right questions that really let me dig deeper into what I want to say, and makes sure it translates clearly to my audience.”

Launch date: May 2025. Designed by The Odd Creatives. See the sales page here.

Sales Page Copy for a one-week systems sprint by Ashley of Solutions Integrators.

I’ll be honest. Audit and VIP day pages are the trickiest to write. Because we’re not really trying to make it the best offer in the offer suite (their signature service is).

So we’re positioning it against the signature service, still making sure the signature service sounds like the best option, and clearly differentiating it from the signature service.

But not every person needs the full setup that comes with Ashley’s complete setup (called Glowup).

That’s why nailing the positioning of such an offer is super important. Because what we’re trying to do is sell more of the offer to the person who really needs it.

Figuring out “the person who needs it” is really key. Who is that person? Why would they prefer something like a Systems Sprint (that’s done-for-you) over Ashley’s Glowup (her signature service that is also done-for-you but involves a complete overhual of their entire system).

And once I was able to nail that, figure out her messaging and positioning, I was able to nail her sales page.

I also did one section of her Glowup that helps people understand that when she says she can do everything, she really means it (done as part of a Copy VIP day)

“Since my website launched with the new site with the new design and then the new copy on both the Sprint and the Glow Up pages, I have seen a hell of an increase in sales.

I just had somebody look at the Sprint page yesterday, inquire, and within an hour of our call, she’d booked her project.

I feel like the copy on the Systems Sprint page really helps guide people to know that, “Okay I need more.” Whereas before, I felt like it was more of a, “I can’t afford the Glow-up so I’ll just go with the Sprint.” So I feel like the copy has really taken people through that journey.“

Launch date: November 2025. Designed by Ame Creative. See the sales page here.

Sales Page Copy for Homepage re-design service by Lou

I’ll be the first to admit — I have a weakness for themes. Specifically writing copy for brands with themes because it is just so much fun. I could just eat it up!

And i had a ball writing Lou’s sales page that’s themed around “a first date”. You’ll see it in the tiny details, like in her CTA button copy and even some headlines.

“Her creativity with words is amazing and she genuinely cares about bringing your voice to life.”

I always have brain fog when writing my sales page, even though I know what good copy sounds like. But when Maria sent me a draft of my copy, I was blown away! It perfectly matched my offer and captured exactly how I wanted it to sound. She truly takes the time to understand your tone of voice and perspective.

Her process isn’t just about writing what you want… she asks deep, thoughtful questions to really get you. That makes all the difference! She also ensures that your copy sounds like you… not just another generic sales pitch.

Launch date: August 2025. See the sales page here.

Want to work with me as your sales page copywriter? See the details, pricing, timeline, and more testimonials here.

The way I write your copy comes from:

Deep understanding of your audience x storytelling x positioning.

My copy style on the other hand? Versatile because it always depends on your audience.

Have a look at the different ways to work with me on my services page.

I have a ton of other pieces I’ve written in 2025 that are still in development. And yes, when I’m no longer yawning after having spent over 3 hours screenshotting pages and having written over 2k words for this, I’ll create one with everything I’ve ever written.

Tell me why this is so much easier for me to do for clients than for my own business?

A big goal of mine in 2026 is to finish up individual case studies for each.

And sure, feel free to ask for a $500 discount on a copywriting project if I don’t have atleast 5 case studies up by June 2026 lmao, especially if you scrolled all the way till the end.

In the meanwhile, a look at some of my other testimonials here.

And yes, feel free to ask about your specific industry and I’ll share live examples when you inquire.